Answer

Dear Sir,

RE: FEASIBILITY STUDY FOR WALT DISNEY WORLD NEW STROLLER

Introduction and Rationale

Kindly receive this proposition for a study to determine the feasibility of manufacturing a new type of Walt Disney World stroller. The rationale for this study stems from the fact that strollers currently in the market are standard and their specifications make them unusable by children with special needs due to their disability conditions. For instance, children suffering from Spinal Muscular Atrophy cannot use available strollers so there is need for a special type of stroller whose layout makes it usable by such individuals. While the new stroller will specifically be designed with clients with the aforementioned condition in mind, the design could remain open to slight modifications as may be deemed suitable for making customized products as per individual needs. Importantly, the new stroller design will observe standard doorway size and as such not exceed 31” width. The length will also not exceed 52”.

Feasibility Question and Audience

The feasibility question informing the proposed study is: Should the Walt Disney Company and other manufacturers start manufacturing customized horizontal layout strollers for use by children with disability conditions such as Spinal Muscular Atrophy? The audience for the study will include the following:

• The Walt Disney Company and its affiliates
• Manufacturers of wheelchairs and strollers
• Local authorities
• Other stakeholders including members of the public

Visual Methodologies

The visual methodologies to be used in the study shall include auto-photography and photo elicitation.  The former will entail producing knowledge through photos that participants take of the world around them (Rose 16). As for the latter, it will entail using graphic images of the proposed/new stroller to generate a verbal discussion to come up with data that would help inform various aspects of the project at large. Such information will relate to financials, marketability, usability, and pricing just to mention but a few.

Need/Request for Approval

Sir, in light of the study rationale stated above, you are hereby, in your personal and institutional capacity, requested to grant approval and as such a go-ahead for the feasibility study to be conducted. There is no doubt that the Walt Disney World new stroller will be beneficial to many a child who cannot use currently available strollers. A feasibility study of the same is indeed merited.

Yours Faithfully,

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