Answer

Social Networking

The article entitled, Visual Communication and Consumer-Brand Relationship on Social Networking Sites – Uses & Gratifications Theory Perspective, by Kujur, and Singh (2020), evaluates the impact of visual contents on involving clients in online brand-correlated accomplishments in the practice of economic consumption, influence, and creation. It illuminates on the approach social media involvement performance can change distinct customer biases into advantageous brand outcomes. This was achieved by the use of Uses and Gratifications Theory to analyze the interactive reaction of the consumers concerning buyer commitment in social media setting in checking the control of consumer involvement over direct connection amid visual contents and customer-brand correlation on Facebook.

The first takeaway concerning the client’s intention in consuming visual contents of a specific product is that the entertaining and educative content regarding a product is extremely effective in relation to involving individuals on Facebook product pages. Furthermore, customers are normally involved submissively with the product Social Networking Site (SNS) pages as their buying accomplishments such as viewing brand-connected videos, pictures of the product, reading brand’s appraisal etc. perceived more with visual content. The second takeaway is that adding and creating actions linking brand is observed as not effective, as the two undertakings need active involvement. Furthermore, the more the individuals are involved with a specific product; deeper is the connection with the particular product. The interpersonal communication with the product forms a sense of happiness and supports customer-brand connection. The final take away concerning the trust, contentment, and commitment that evaluate the degree of customers’ association with the product is that the procedure of consumers’ commitment with the product has high impact on the aspect trust, fulfilment and commitment, respectively, resulting to customer-brand connection.

As a manager, I can apply these insights by firstly, analyzing the visual contents to give us the precise and valued contents that will inspire customers to adopt or interrelate with products on Facebook and Social Network Sites. I will focus on the visual content since visual illustration are easy to comprehend and are assessed more by individuals. This will offer better customer-brand commitment on brand Social Network Sites pages, as well as a good comprehension and a robust customer-brand connection. Secondly, I can utilize

a diversity of entertaining content such as music, different amazing videos of brand supporters, human interest reports, different games, and motivating applications for marketing novel and present goods or services for engaging them in brand-connected events.