Select a product that you like or use. Using this product as a base, design and write the steps you would use to create a sales campaign presentation for your product that includes four components:
First, you will write a minimum of two pages based on strategies discussed in Chapter 14 of your eTextbook with specifics related to the product you have selected. Include the elements below the presentation strategies for your sales campaign:
Describe the four common delivery methods of communicating ideas.
Recommend tips for speakers addressing the media during the campaign.
Recommend powerful visual and auditory aids to be used in the campaign.
Explain strategies that can be used to enhance the effectiveness of the sales campaign message.
Sample Solution
ales Campaign Presentation Strategies:
1) Describe the four common delivery methods of communicating ideas:
The four common delivery methods for communicating ideas include verbal, visual, written and audio-visual communication. Verbal communication involves speaking directly with customers or potential customers, either in person or through a telephone call. Visual communication can be accomplished by using graphs, charts, diagrams and other visuals to illustrate concepts during presentations or meetings. Written communication may involve creating brochures about products or services as well as putting together persuasive emails that showcase promotional offers. Audio-visual aids are also used in presentations such as video clips, slideshows and PowerPoint presentations to engage audience members and emphasize key points being made about the product or service being promoted.
2) Recommend tips for speakers addressing the media during the campaign:
When engaging with media outlets while presenting a sales campaign for an Apple iPhone X it is important to come prepared with clear messaging that focuses on key features of this device such as its sleek design and powerful camera capabilities. It is also important to ensure that any visuals used represent these features accurately so that audience members will get a sense of what makes this phone stand out from its competitors on today’s market. Additionally, when answering questions from interviewers during TV appearances it is helpful to remain concise but provide enough information so people understand why they should consider purchasing an iPhone X over any other smartphone available today if possible.
Sample Solution
ales Campaign Presentation Strategies:
1) Describe the four common delivery methods of communicating ideas:
The four common delivery methods for communicating ideas include verbal, visual, written and audio-visual communication. Verbal communication involves speaking directly with customers or potential customers, either in person or through a telephone call. Visual communication can be accomplished by using graphs, charts, diagrams and other visuals to illustrate concepts during presentations or meetings. Written communication may involve creating brochures about products or services as well as putting together persuasive emails that showcase promotional offers. Audio-visual aids are also used in presentations such as video clips, slideshows and PowerPoint presentations to engage audience members and emphasize key points being made about the product or service being promoted.
2) Recommend tips for speakers addressing the media during the campaign:
When engaging with media outlets while presenting a sales campaign for an Apple iPhone X it is important to come prepared with clear messaging that focuses on key features of this device such as its sleek design and powerful camera capabilities. It is also important to ensure that any visuals used represent these features accurately so that audience members will get a sense of what makes this phone stand out from its competitors on today’s market. Additionally, when answering questions from interviewers during TV appearances it is helpful to remain concise but provide enough information so people understand why they should consider purchasing an iPhone X over any other smartphone available today if possible.
