a. What are the four components of strategy?
(Chapter 1)
b. Internal and external analysis: SWOT (strengths,
weaknesses, opportunities, threats)
c. Porter’s five forces industry analysis.
Attractiveness of an industry (external analysis)
d. Components of corporate level strategy
e. Understanding of cost leadership strategy
f. Understanding of differentiation strategy
g. Barriers to imitation (how to sustain competitive
advantage)
h. Capabilities and resources (Internal analysis;
VRIO analysis to see if competitive advantage is
sustainable)
i. International expansion
j. Horizontal and vertical analysis of financial
statements and commentary on analysis
