Examine the integrated marketing communication (IMC) strategies of your mentor company in action.
Establish a significant global marketing campaign from your mentor company across multiple media (e.g., TV, print advertising, digital ads, social media ads, etc.).
Identify a campaign execution for at least four different types of media (at least one print and one digital).
Provide the URL link to the ad.
For each medium, provide a description of how its unique nature is being used to display the ad.
Explain what unifies the campaign across different media and makes it count as an IMC.
Identify another marketing communication activity from your mentor company other than advertising (e.g., PR, sales promotion, sponsorship, product placement, personal selling, direct marketing, etc.).
Describe in detail and provide a link to a visual component of the activity.
Compare it to the ad campaign you identified. Are they unified? Discuss one strength and one weakness of this marketing communication activity.
