Select a new customer segment and describe how you will provide value to each target market or segment.
Marketing Mix for New Target Markets
Determine adaptions for each new target market.
Products
Price
Distribution
Traditional Promotion
Online Promotion
Create the implementation for your marketing plan.
Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions.
Evaluate the marketing communication channels you will use to reach selected audiences. Include the Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed. Note: The target market is the new target customer identified at the beginning of Part C.
Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicates that the activity is complete.
Develop the measurement to identify how you know you have been successful with each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts.
