- Discuss how social and economic forces affect marketing strategy.
- Discuss the internal and external factors that influence consumer decision-making.
Ike’s Tropical Foods specializes in the wholesale distribution of goods, such as rice, and beans. The firm’s manager is concerned about an article he read in this morning’s Wall Street Journal indicating that the incomes of individuals in the lowest income bracket are expected to increase by10% over the next year. While the manager is happy to see this group of individuals do well, he is concerned about the impact it will have on his sales.
What do you think is likely to happen to the price of products sold by Ike’s Tropical Foods? Explain
Your “substantive” initial response should be a minimum of 300 words, excluding references at the end.
Unit 2 DB: Port City Brewing (BUS411 Business Policy Seminar)
For your discussion question this week, I would like you to review the following video that talks about Port City Brewing and their early success in the Craft Brewing Industry.
A person in a striped shirt Description automatically generatedWatch Video
Famous For DC: Port City Brewing Company
Duration: 2:53
User: famousdc – Added: 9/9/16
After reviewing the video, please answer the following:
Describe the general environment and industry environment in the craft beer market.
Discuss the set of factors that has a direct influence on a firm and its competitive actions and responses to include: the power of suppliers, the power of buyers, and the intensity of rivalry among competing firms.
What growth stage do you believe the craft brew industry is in and why?
