1. Strategic Marketing:
Identify an organization in healthcare. This can be a provider entity, a payor, a professional society, an advocacy group, or government agency. For the chosen entity, describe the role marketing plays as a part of its strategic plan implementation. Areas to consider include strategy, marketing, advertising, health, product, or service line promotion, tools, and measurement.
2. The Role of Ethics:
While some healthcare institutions operate in isolation (e.g., rural critical access hospitals), others reside in highly competitive environments. Relative advantage can be a powerful discriminator, because empty beds or open appointments equal missed revenue, which undermine the viability of the institution. What is the role of ethics in strategic planning, marketing, and communications? Link your posts to a specific ethical code, e.g., http://www.shsmd.org/aboutus/codeofethics.shtml.
