Explain how marketers and advertisers attempt to influence consumers’ habits by using methods of persuasion such as foot-in-the-door, door-in-the face, and the central and peripheral routes to persuasion and obedience to authority figures.
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Explain how marketers and advertisers attempt to influence consumers’ habits by using methods of persuasion such as foot-in-the-door, door-in-the face, and the central and peripheral routes to persuasion and obedience to authority figures.