Big Public Relation Disasters
Based on the article, what can you learn from their mistakes
Mistakes learned from Big Public Relation Disasters
Understanding and maintaining the relationship status between a business, an organization, or a company is crucial for its prosperity. As such, most organizations or companies strive to have a positive relationship with the public and customers. However, public relation can be damaged by various factors or reason unintentionally leading to bad public relations. This essay, therefore, highlights some of the lessons learned from public relations mistakes made by United, Equifax, Dove, Adidas, and Uber.
One of the lessons learned from all the public relations mistakes made by all the five giant companies is that all their disasters are entirely avoidable. For instance, United would have handled the elderly doctor with respect and politely trying to avoid violently dragged the doctor out of the plane by the security team in front of everybody (Nastasi, 2017). Additionally, another lesson learned from the public relations mistakes is that whenever an organization or a company releases any information, there should be prior research on the public perception and how they react to it. Subsequently, Dove would have avoided the criticism by understanding the impact the video would have on the public regarding racism.
Moreover, another lesson learned from the aforementioned companies’ public relations mistakes is the need and importance of a public relations professional to handle such and related issues. A public relations professional would help handle online and media attention after an unintended mistake (Torossian, 2018). For instance, a professional would have helped contain the public reaction after the United violently dragged the elderly doctor from the plane. Furthermore, a public relations professional would have offered advisory and guidance services. With a public relations professional, Dove would have avoided releasing the racial video. However, a professional would have helped in cleaning up the mess.
Torossian, R. (2018). What is the Role of PR in Crisis Management? Medium. Retrieved 30 March 2021, from https://ronntorossian.medium.com/what-is-the-role-of-pr-in-crisis-management-2b01b1104ae8.