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Strategic evaluation of a company

Strategic evaluation of a company requires managers to consider the reasons why one company has a competitive advantage over another. When managers make decisions to compete, they also need to reflect on ethical implications. Competitive advantage can be created when...

Total quality management (TQM)

Imagine your company is being considered for subcontracting the management of a project because of your firm’s excellent human resource and quality management skills. However, you find that you must first convince the contracting company that your company is...
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