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1. Persuasion Strategies

   The quasilogical strategy is a style of persuasion in which objectivity and reason takes precedence in logical reasoning. In this style, those who intend to persuade take the objective expert opinion of authorities in different subjects and formulate logical reasoning (Lustig, Jolene and Rona 161). When the person getting persuaded accepts the reasoning based on the provided premises, there are logical conclusions that are said to have been derived from the various arguments and premises. In this style, persuasion happens by use of examples, facts, statistics and generally, logic. What the persuasive speaker in such a culture attempts to achieve in the process of persuasion is to make the truth of what they are talking about evident and perceivable by everyone. For them, the truth or falsities of a proposition can be proved through the use of systematic arguments.

   The presentational strategy is a style in which the person involved makes use of the moral aspects of issues while attempting to persuade people to their side. The person aiming to use this style can make use of morality scenarios, aspects of the inherent goodness of people and empathy. In the style, the person intending to persuade presents ideal situations in response to challenging situations (Lustig et al. 161). The intention then is not to simply look at the irrational logic that may be evident in a quasilogical setting but to have an alternative moral side of the argument in which a moral tale, anecdote or story may be influential in persuading to people to align with a particular line of thought.

   The analogical style of persuasion attempts to provide a conclusion while persuading the listeners by using analogies, parables, tales or stories. The persuasive element is seen in the way in which the narration of the anecdotes, stories and tales are infused with lessons that can be learnt and conclusions deduced from the lessons. These lessons can either be implicit, in which case they are implied, or explicit, in which case they are outright stated.

   My preferred style of persuasion is the presentational strategy. My belief in reasoning is that logic is an important aspect of persuasion, and logical arguments may have an edge following their sequential way of reasoning. However, it is not always true that such logic ought to precede morality and the demonstration of goodness in people (Lustig et al. 162). I consider the crave for an ideal as an important point to start in a persuasive argument. When the opposing party is made to see the moral side of an argument and the empathetic benefits of viewing a particular issue in a particular way, then it is easy to begin to persuade them. A consideration of the moral side of an argument does more in making the issue relatable to the person being persuaded. When this happens, there is increased likelihood that the person would be persuaded to think in the same line or relate more with the argument as opposed to when the argument entirely relied on logic or on anecdotes.

   As a sales and retail individual, I often encounter situations in which the need to persuade a customer to buy a certain product is the only choice. As a person from the Indian Punjabi culture, my inclination is to buttress my logical arguments with emotional and morality aspects. While attempting to persuade an Italian American to buy one of our products, I tried to appeal to him about how the product would be beneficial to the overall joy and happiness of his family. However, he thought I was sentimental and wanted me to talk about the specific benefits of the product and less about the emotional aspects. In his estimation, I was not logical enough. On the other hand, I felt he was insensitive and needlessly rigid.

    

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Assessing Risk and Reward

The Nissan Motor Company is one of the leading automobile makers in the world. The Japanese carmaker has primarily enjoyed a successful run, allowing it to enter various regional and international markets such as the United States. However, the changing business environment was not favorable to the company in 2019. Notably, the cooperation recorded losses amounting to 7.8%. The experience pushed the management into making tough decisions, requiring almost all of its North American workforce to go for unpaid leaves.

In late 2019, the company announced that the decline in sales necessitated a two-day unpaid leave for the North American workers. The stated days for the vacation were January 2 and 3^rd    (Chicago Tribune, 2019).  Notably, this move was a crucial decision for the company because of its conflicting impacts. Whereas on the positive side, it could help the firm minimize expenses, it threatened to affect the public perception of the company regarding employee welfare.

The rewards for the decision involved cutting expenses by not paying the workers on leave, which eventually would translate into reduced expenses. Another reward was that the decision could allow the company to optimize performance by evaluating employee performances then developing new milestones. However, on the low side, the company risked affecting its public image and brand name, especially in the North American market. As per Chakravorti (2010), the way an organization treats its employees influences the firm’s public perception. Thus, Nissan risked eliciting a negative public perception. With a distorted public image, the company could fail to revive its declining sales.

I would have advised the management of Nissan to utilize the Predictive Analytic perspective in determining the right decision to take. Ideally, the approach tries to predict what might happen in the future if particular decisions or actions are undertaken at the moment (Traymbak & Aggarwal, 2019). Looking at the situation at Nissan, the company needed to develop a goal such as increasing sales. After that, they would have made decisions aimed at realizing the set goal. In this regard, the predicted outcome could give the management an overview of whether more risks existed or significant rewards could be realized.

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