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  1. Defining “nudging”.


    Question 1
    Define “nudging”. (Max 50 words)

    Question 2
    Identify and briefly discuss two real-world examples of nudging from a workplace or organisational setting where nudging is implemented. (Max. 200 words)

    Start writing here:

    Question 3
    Explain whether the examples of nudging identified in Question 2 are done for the benefit of the employee, the company implementing the nudging technique, or both. (Max. 200 words)



Subject Business Pages 3 Style APA


Question #1

A nudge is a condition that involves influencing people’s judgment and behavior in a predictable manner (Kirtland, 2020). It is an indication that provide crucial information used to help people make good decisions. Human brain relies on the mental shortcuts to help make efficient and fast decisions with limited information.

Question #2

Workers experience nudge in various ways in organizations. For example, helping to invest for retirement reasons is a nudge that most people have come across in the place of work. Most organizations enroll employees automatically into default investments funds (Kirtland, 2020). While the employees are given the option to opt out, they are not required to make decisions to opt in (Kirtland, 2020). Another example of nudge in workplace is enforcing employee positive performance through email feedback system. For instance, the organization can email them the positive behavior managers should emulate in their one-on-one meetings. The feedback addresses learning tips targeted towards every employee’s lowest scoring competency to avoid being discouraged and motivate learning (Kissmer, Potthoff & Stieglitz, 2018).

Question #3

The nudges explained in question #2 above are for the benefits of the employees. For instance, it is important to have a retirement benefits investment to care for your needs during retirement. Even though there is option for stopping contribution to such investments, employees should be advised to stay in such investment schemes to secure their retirement earnings. On the other hand, sending employees emails concerning recommended behavior during a face-to-face meeting is beneficial to workers since it instills official ideals of engagements during such meetings. Nonetheless, feedback on lowest scoring competencies helps in improving performance.



Kirtland, P. (2020). Nudging Small Business Owners to Adopt Workplace Retirement Plans. Muma Business Review4, 139-141.

Kissmer, T., Potthoff, T., & Stieglitz, S. (2018). Enterprise Digital Nudging: Between adoption gain and unintended rejection. In American Conference on Information Systems. Association For Information System (AIS).















Appendix A:

Communication Plan for an Inpatient Unit to Evaluate the Impact of Transformational Leadership Style Compared to Other Leader Styles such as Bureaucratic and Laissez-Faire Leadership in Nurse Engagement, Retention, and Team Member Satisfaction Over the Course of One Year

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