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  1. Developing a Personal Brand


    The process of Developing a Personal Brand


Subject Business Pages 7 Style APA


Developing a Personal Brand

Becoming a brand is an essential element of one’s job or hobby. It is true that for one to be referred to as a brand in his or her own field, they have to make whatever they do a part of their lifestyle. Making what one does a part of their lifestyle entails being persistent, consistent and gradually building up a portfolio that makes it virtually impossible for people to tell one apart from what they do. When one becomes a brand, there is no way they can be described or defined without first referencing whatever it is that they do (Brazhnikova & Zaitseva, 2017). This paper is about me as a brand—how I plan to get there and make an unmistakable mark in my field and my Spiritual Badminton Home. I will define the target audience and my brand, explain the reasons why I believe I am so different, provide the professional advantages that those who choose to join my badminton club stand to profit from and what I believe is the philosophy that ought to guide sports generally and the badminton niche that I aspire to occupy. Ultimately, this paper is about me as a personal brand within the context of my badminton club and how I can create and maintain this perception for all to trust me with their physical and professional badminton endeavors.

Defining My Brand Development Process

Knowing too well the end intention of becoming my personal brand, the very basic step in the development of this brand is defining the process of my brand development (Johnson, 2017). Becoming a brand first and foremost entails understanding the fact that brand development is far from being a one-event thing—it is a gradual process. This gradual process develops in three major milestones. The first one is the identification of my target audience. As a brand, I am sure there are those age groups that are automatically out of my target range. I define my target audience and tailor the services I provide to their generational needs. The second milestone is a definition of me as a person and as a brand. As a person, there are some personal convictions, beliefs, and values that I hold dear. I often attempt to see how such values, beliefs, and convictions can translate to the professional badminton game. I always strive to ensure that some of these values are seen in the manner that the badminton club is structured and how it ultimately functions. As a firm believer in the role that badminton and other sports play in nourishing the spiritual aspect of people, I named my club Spiritual Badminton Home. It is a name that has connotations of the spiritual-sports connection and one that reflects my beliefs as a badminton player and coach. The third milestone is the promotion of the brand (Johnson, 2017). This is especially true in the professional sense. The players want to know how associating with this unique brand will help them develop physically and professionally. This is where the professional advantages come in.

The Target Audience and My Brand

The first target audience in this regard is the beginner players of badminton. In this category, there can either be young beginners or even the slightly older ones that have not played badminton before. For these groups, the first intention is to equip them with the preliminary basic badminton playing skills, including the general rules that guide play, what is acceptable and what is not, what is professional and what is not. Secondly, we define the purpose of playing badminton. At Spiritual Badminton Home, I have made it a cardinal responsibility to make beginner players understand that there is a higher calling to being a badminton player than simple physical good shape. Badminton at my club is connected to a greater spiritual significance so that besides the common physical fitness advantage that beginner players would enjoy, they will also experience a spiritual connection to the game as well as to one another (Thompson-Whiteside, 2018).

The second target audience in this regard is the basic skills players. These players have a basic knowledge of the game, but this knowledge is only foundational and there is still a lot they have to learn to become better. For this group, I take it that they need critical guidance in helping sustain their badminton interest and fire their imagination to want to become better badminton players. What is offered to them, first and foremost, is the skill set to take them to the next level. They are also paired to help find ways of complementing each other’s weaknesses. We believe that badminton is also a team venture and this group needs to realize this more than any other target audience. The realization that badminton can be played in pairs is supposed to encourage the team spirit and also fire their competitive spirit.

The third target audience for my club is the professional master players. This group literally understands all the rules of the game, has developed a deep liking of the game and needs less extrinsic motivation to keep playing. However, I do not take this group for granted either. There are high skill level activities and games designed for them. Some of them want to transition to seasoned badminton players who can make the game their way of earning a living besides being a simple sport they love. I have designed this gradual transition and specification of the opportunities available for some of them who want this. This includes starting a badminton club like mine or even getting into more professional badminton clubs and teams. I do not forget that above all, they need good training and inspiration (Brazhnikova & Zaitseva, 2017).

What makes me Different?

In developing my profile and brand, it would hurt a lot if I had no credentials to back it up. I am not simply an enthusiast of the game; I am a proven player at the very highest levels of badminton playing. For a start, I have been playing badminton for thirteen straight years. I ensure that every week, I play at least three times. Essentially then, I spend over a third of the year on the badminton court. This is a testament to my work ethic, dedication, and love for the sport. It would be very difficult to make others love badminton if I did not love it myself. My deep love and continual participation in the sport make the work of making others love it too a lot easier. Playing the game so many times has also given me an all-around understanding of badminton. These are things that I gladly share at Spiritual Badminton Home.

Besides playing badminton as a way of life, I have also been a tournament player. In the past years, I took part in multiple Jiang xi province badminton competitions. I managed to win one championship and had medals for 2 second-place finishes. For the players who want to ultimately transition onto professional badminton playing, you have in me a proven tournament winner, and these are tips that I also give at my club. The professional player must be fiercely competitive even while they maintain the spiritual side of the game.

In addition, I have three years of teaching experience in badminton. For three years, I spent my part-time teaching badminton to young students. I, therefore, understand the challenges that students have at the beginner level, intermediate level, and their ultimate transition to professional badminton players. This is one side that is quite evident at the Spiritual Badminton Home. My experiences as a badminton lover, player, and coach have made me well-known in the six local badminton clubs. This connection is vital in helping my own players make valuable transitions to being esteemed professionals.

The professional Advantages of working with me

Across all target groups for my club, one of the cardinal advantages is that my familiarity with the badminton racket features can aid me in giving professional advice to members of the club to satisfy their individual needs. All people have different needs. It is essential that they find the right professional advice from a tried and tested badminton professional. I offer them this individualized attention. This advice is backed up by professional training instructions for the customers. At Spiritual Badminton Home, I believe the interests of the customer are key, and I ensure that this is satisfied before all else.

Furthermore, I host a badminton competition at least once a week for the full range of our membership. Becoming a competitive player is not all about training. It is also about finding the right competitive environment to actualize the skills. This is why I offer more competitive training and environment. In doing this, I also ensure that our players are safe. This is actualized through the availing of first aid kits and training to handle any cases of injury while playing.

My Belief

As a brand, I believe that because my customers trust me to provide them with the best training and direction, it is my obligation to make sure that they are offered value for their money and time (Thompson-Whiteside, 2018). From the outset, I had indicated that my belief is that sports in general, and badminton in particular, is laden with benefits far beyond the purely physical. From this sport, the players can find the right emotional, spiritual, and physical connections that they need to succeed at professional ventures. Through the sport, the members can express themselves, meet their friends, make new friends and relax from the bustle of life.

In conclusion, badminton is both a spiritual and physical experience. My club, Spiritual Badminton Home, offers a home for all who would like to share in this physical and spiritual experience. The training is suited to individual needs and the competitive spirit is fostered by consistent badminton competitions. My club is an outlet for all the strain of normal life and offers those who would dare trust me the opportunity to expand their skill, expertise, and professional acumen in this racket game.




    Brazhnikova, P., & Zaitseva, I. (2017). Some peculiarities of creating a personal brand.

    Johnson, K. M. (2017). The importance of personal branding in social media: educating students to create and manage their personal brand. International Journal of Education and Social Science, 4(1), 21-27.

    Thompson-Whiteside, H., Turnbull, S., & Howe-Walsh, L. (2018). Developing an authentic personal brand using impression management behaviours. Qualitative Market Research: An International Journal.












    Appendix A:

    Communication Plan for an Inpatient Unit to Evaluate the Impact of Transformational Leadership Style Compared to Other Leader Styles such as Bureaucratic and Laissez-Faire Leadership in Nurse Engagement, Retention, and Team Member Satisfaction Over the Course of One Year

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