QUESTION
Discussion Best Times to Post on Instagram
To “optimize” for SMM means to make everything from a user’s profiles.
Do you agree or disagree with the article below? Why?
Best Times to Post on Instagram – Article
More than 70% of US businesses (Links to an external site.) currently use Instagram and many expect that number to rise. Whether it’s highly engaging photos or breath-taking videos, Instagram is the home of visual content.
The only problem is, just like Facebook, it’s getting harder to organically appear in front of your followers. Instagram says more than 80% of users (Links to an external site.)follow a business on the app–so why not make sure you’re reaching out to them in the best way possible?
If you’re still not convinced, our Sprout Social Q1 2017 Index (Links to an external site.) found 67% of Gen Xers and 60% of millennials say they’re more likely to make a purchase from a brand they follow. Don’t sleep on the power of social media–especially Instagram. Here’s some of the critical data we pulled from our customers using Instagram:
• The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m.
• Thursday is the best day to post to Instagram.
• The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.
• Sunday is the least engaging day for Instagram.
What We Learned
This data shows us some very interesting trends with Instagram engagement. For starters, some of the highest engagement was at 5 a.m. Tuesday through Friday. More likely than not, this is from people waking up and checking their phones first thing in the morning.
Other high engagement times include the middle of the day on weekdays. Instagram users under 25 spend approximately 32 minutes a day (Links to an external site.) on the app–so think of all the midday lulls when users are picking up the phone to check their feed.
Weekends are not necessarily that far off from weekday engagement. Afternoon brunches, hangouts and other events still have people on their phone through the day. However, engagement falls off dramatically early Sunday and Monday in the a.m.
| Subject | Article Writing | Pages | 4 | Style | APA |
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Answer
Marketing Through Instagram Posts
I do agree with the sentiments raised within this article. The article opens by stating a vital statistic on the power of Instagram when it comes to promoting businesses and boosting sales especially for the younger users. More than at any time in history, the undeniable power of social media and its transformative power for businesses around the world is clear to see. Many companies in the industries of hotel and tourism, beauty products, sports, fashion and home décor among others have opened up Instagram profiles as a marketing strategy (Jin et al. 2019). The eye-catching images and videos, most of them edited to suit the demands of the products end up in the palms of many young people who navigate the platform every day. They end up identifying with the product more and boost the chances of more sales.
The article then goes ahead to identify the various times best to post and those when the traffic is lowest. An understanding of when it is best to make a post on Instagram is vital because it offers the individual or corporate business an opportunity to reach the widest market at any given point in time. It offers them a strategic outline of when best they can make posts which their followers would most likely view, like and possibly purchase (Breves et al. 2019). While it is true that the early hours of the day have many Instagram users checking into their feeds to see anything new, it is also probable that following the hurry that many users have while rushing through their accounts before they get to work, it would be better to post later in the day when they are more relaxed and are possibly taking rests from their jobs or classes.
The article underscores the vital role that Instagram plays in promoting businesses today and how this influence has brought to the forefront a group that traditional marketing methods seemed to always overlook—the young (De Veirman et al. 2017). The vast majority of Instagram users range between 18-34 years (Chen, 2020). Recognizing and beginning to use Instagram in marketing a business is essential for business success today. Even more importantly, knowing when to post is critical in determining whether or not those posts are impactful in the long run.
This question has been answered
REFERENCES
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Breves, P. L., Liebers, N., Abt, M., & Kunze, A. (2019). The perceived fit between instagram influencers and the endorsed brand: How influencer–brand fit affects source credibility and persuasive effectiveness. Journal of Advertising Research, 59(4), 440-454.
Chen, J. (2020). Important Instagram Stats you need to know for 2020.
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International journal of advertising, 36(5), 798-828.
Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence & Planning.
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