Dyeing a Piece of Fabric Using a Natural or Store-bought Dyes

1. QUESTION
Marketing Plan for a Company or Product/Service

Create a marketing plan for the company and product/service of your choice. If you are choosing a large global company you MUST create a new product. However, this new product may be an upgrade of an existing product. Your plan information should address all areas covered in this course for a marketing plan. The “Company-Business Profiles” link found in the Library
under the How to Find section, is a great place to look for company information for this assignment.

The marketing plan document is essential to business strategy. The essential information of a marketing plan is outlined in this document and will serve as the blueprint for your portfolio project.

Below is the outline to be followed for this assignment
:
• Executive Summary: This provides everything a busy executive needs to know to invest (or not) in your proposal. It captures your key proposal and recommendations/decision factors, and projected outcomes of the plan’s recommendations. Note this is not an introduction to the marketing plan. Typically, this is written after the entire marketing plan has been compiled. (1/2
page)
• Company Overview (1/2 page)
• Situational Analysis (includes a SWOT analysis): Identify at least two significant factors for each of the 4 SWOT components. Identify applicable trends that are statistically supported.
• Competitive Analysis: Create a comparative chart and discuss key aspects. (1-2 pages)
• Identify Objectives or Goals: Briefly describe your proposal describe what’s new and why. What is the opportunity to be addressed or the problem to be solved? (1/2 page)
• STDP Segmentation: Define and explain why this is needed; explain the segmentation approach (such as the use of demographics) and name market segments.
>Targeting: Define and explain why this is needed and estimate the size your target market. (1 page)
• Marketing Strategy and Positioning: Explain and support your marketing mix component decisions (4Ps), using academic concepts and academic reference sources. Discuss whether your
company has a competitive advantage in each section of the marketing mix (4Ps).
• Positioning: What do you want your customer to think of when regarding your brand, product, proposed product? Take an analytical approach to this section. Create at least one perceptual
map (as applied to differentiation or positioning). (1 page)
• How will Marketing Research be used to support the planning, implementation, and monitoring
process? What research methodologies will be used? Add a sub-section on ethical and/or legal
factors, plus a CSR (corporate social responsibility) strategy summary. (1 page)
• Financial Projections: Present a summary spreadsheet. For example: years 1, 2 and 3 units sold,
sales volumes. Estimate marketing expenses for promotions/advertising. What is the projected
timeline of the product life cycle’s introduction and growth stage? (1 page maximum)
• Implementation Plan: Identify specific tactics and steps that will be taken (primarily focused on
distribution, marketing communications, promotion, PR, for example). Create a chart depicting
your advertising/promotion plan with actions, time frame, media choice, for example. Include a
Marketing Plan.
• Technology sub-section: How will marketing technology be used throughout the marketing
process: marketing research, communications, promotions, monitoring, for example? (1 page)
• Evaluation and Control Metrics: How will you monitor progress of outcomes in your plan? How
will you define and measure success? Connect these to your objectives and goals. (1/2-1 page)
• Conclusion (1 paragraph)

Other:
The following are requirements:
• 8-10 Word pages in the body of the paper. Estimated page counts are listed above in each
section.
• Use APA format! Do not enumerate the sections—use regular APA heading format and please
use plenty of headings and sub-headings according to Develop full paragraphs and full sentences.
• Apply marketing models, theory, terminology, and concepts throughout the plan.
• A minimum of 6 references, at least 4 of these being peer-reviewed articles.
• applying critical thinking.

Subject	Business	Pages	3	Style	APA

Answer

Part1: Dye a piece of fabric using natural or store-bought dyes and write up your process using a scientific method.

Purpose

The experiment was meant to satisfy the given objectives:

To successfully dye a fabric using a natural or store bought dyes.
To explore how the use of mordant affects the dyeing process.
To explore varying the acidity of the dye bath affects the dyeing process.

Method

A natural dye simply refers to the colorants and dyes that are obtained from plants’ parts, minerals or even invertebrates. The most common source is from vegetables. This could be from leaves, bark, wood, roots and even berries. Store bought dye is a dye or a colorant that has been synthetically made in the in the industries. Store bough dye composes of a mixture of chemicals that react to a give desired colors.

The materials that were provided during the experiment included;

Some fabric (old pillow case).
Dye (onion skin)
Mordant (alum)
Salt
Acidity (vinegar)

The procedure used is as described below:

Before the process was carried out, the fabric was first made ready. It was washed and care taken not to dry it since was required wet. Then a mordant, which is also known as a fixative, was prepared, the fabric then placed in the fixative solution for about one hour, removed then rinsed with cold water

The plant material was placed on a spacious non-reactive pot (stainless steel)
The pot was then filled with water which was as much as the plant material

The contents then simmered for about an hour until a nice dark color was obtained

The plant material then strained and the liquid then returned to the pot
The fabric then finally placed in the dye bath and brought to slow boil, simmering done for one hour while stirring once in awhile
The fabric then checked, the desired color having been obtained. The fabric then removed and washed with cold water. Excess dye squeezed

Drying was then done where sun drying was most preferred.

Observations

The following results and observations were obtained

Expt.	Dye	Water Temp	Mordant	Salt	Acid	Color obtained
1	Onion skins	Hot	none	none	none	dull

2	Onion skins	Cold	none	none	none	dull
3	Onion skins	Hot	Alum	none	none	Dark Brown
4	Onion skins	Hot	Cream of Tartar	none	none	Dark Brown
5	Onion skins	Hot	none	3 tsp	none	Dark Brown
6	Onion skins	Hot	none	none	3Tbsp	Brown

Results and Conclusion

During dyeing process, it was noted that the desired color is achieved faster in hot water compared to using cold water. This is because molecules move faster at elevated temperatures, hence the speed at which the dye molecules enter the fabric is very fast at the time. However incase of the experiment one and two, the color observed seemed be dull simply because no mordant or salt was used in either case.

When dyeing without a mordant the color is always dull. This is because most fabrics have poor contact with most dyes, therefore, the dye does not stick long enough before being washed out. A mordant, therefore, acts like a binder that holds both the dye and the fabric which produces the desired color that lasts much longer, making the color in this case to be dark brown.

Dyeing without salt will also result in a dull color. This is because salt helps improve the dyestuff affinity and acceleration of the dyestuff’s association and lowering its solubility. The net effect makes dye to stick well to the fabric (Willii, 2010).

During the dyeing process, it is important to note that dyes normally react like pH indicators. The pH at which the color changes is a characteristic of a given dye type. The reason could be low pH will make proton from water to move to the dye’s chemical structure. When the pH is increased to a given point which is specific to a given a dye, the solution contain less amount of proton. The excess proton will, therefore, leave the dye molecule. The molecule’s color is directly proportional to the light wavelength it reflects. Therefore, any changes in the molecules structure will interfere will its absorbed light energy, hence the color the molecule reflects. Therefore, losing or gaining an extra proton is capable of resulting in huge changes in the light energy that can be absorbed by the molecule’s electron bond, hence resulting in the dye’s color (Hunger, 2004).

This question has been answered

References

Hunger, K. (2004). Industrial Dyes. Chemistry, Properties and Applications , 192

Willii,j.k. (2010). Effects of Contration on Dyeing proccess, Chemical and Physical properties of Dyeing, 301

Appendix

Appendix A:

Communication Plan for an Inpatient Unit to Evaluate the Impact of Transformational Leadership Style Compared to Other Leader Styles such as Bureaucratic and Laissez-Faire Leadership in Nurse Engagement, Retention, and Team Member Satisfaction Over the Course of One Year

Answer

References

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