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For your initial post, pick one of the companies listed in the blog post above, and discuss the following:

Why did you choose this company?
Provide examples of how this company reflects your own hobbies or interests.
How have data and technology, social marketing, and ethics changed the game for these global brands?
Why do you think they are successful global marketers?
What would you do differently to further the company’s success? Would you introduce a new product, or maybe improve a current process?
Give examples on how this change would impact the company.

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