Localization bridging gaps
the conference focuses on localization and examining this paradigm from various perspectives: industry, academia, human resources, and technology.
Developing from Core academic competencies to managing business: lessons learned
Learning the latest techniques and business insights in the field
Utilizing technology to harness support, while limiting its shortcomings
Connecting with professionals in the industry
reflecting on market requirements, efficient professional training, and the role collaboration between business and academia could play to bring new solutions and address them.
Investigating the Impacts of Localization on the Stock Market
Localization strategy is a unique approach an organization takes to handle customer behaviors, purchasing habits, and overall cultural differences in all country it works in. when the business gets into a new foreign market, it is often challenging to provide buyers in that country with customer service which is familiar to them. Establishing country-by-country localization approaches guarantees clienteles abroad benefits from the same quality experience they would presume from a local business.
There are several impacts of localization on the stock market. The first one is improving customer base satisfaction which then grows and expands buying and selling of stocks. Customer satisfaction is based on carefully refines and adapts contents to reverberate with the culture to meet and align with the local peculiarities. Another impact of localization is increasing customer base. According to Matzler et al. (2015), localization permits several clients to learn about certain products and upsurge the customer base. The authors add that professional localization assists to decrease the hurdle for novel potential clients, as localized products suit local market situations better and lessen cultural obstacles. Localization permits an organization to gain entry into the new markets rapidly. Particularly, it speeds up the duration it takes to gain entry into new markets as the products assist to astound cultural barriers (Rizvi et al., 2015). It then results for easier spread of the good news about the product. Businesses that localize contents tend to realize developments in engagement and market share from diverse clienteles.
As such, by application of localization strategies, a business is able to meet clients wherever they are since implementation of localization solutions allows organizations to successfully expand their probable customer base and prevent the likely drawbacks of cross-cultural marketing.
Matzler, K., Veider, V., Hautz, J., & Stadler, C. (2015). The impact of family ownership, management, and governance on innovation. Journal of Product Innovation Management, 32(3), 319-333.
Rizvi, S. A. R., Arshad, S., & Alam, N. (2015). Crises and contagion in Asia Pacific—Islamic v/s conventional markets. Pacific-Basin Finance Journal, 34, 315-326.