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Investment / Capital spending on Sales expansion and Manufacturing
Productivity (3 pages)
Investments in the manufacturing capacity, product reliability and quality are
investments that have crucial impact on sales and customer judgement. Investments in
distribution channels (Sales offices, Web offices) and sales productivity have a direct impact on
the firm’s ability to sustain sales volume growth. In this section, evaluate your investment
decision in the above mentioned areas, relative to competition.
a) Regional expansion of Sales offices and Web sales
b) Productivity and sales channel effectiveness
c) Connect investments in manufacturing to worker productivity, stocks out and brand
d) Investments in brand development.

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