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The media as a medium of communication

A scandal is uncovered in your ministry. A high-profile leader has been embezzling money from the ministry and using it for sinful and criminal purposes. He initially denied any wrongdoing, however, when faced with the evidence he admitted his guilt. Because you are the ministry’s key leader, your phone won’t stop ringing and your inbox is flooded. Local news outlets want a comment. Anti-Christian critics are having a field day exposing “yet another” bunch of hypocrites. Your leadership team needs information and reassurance. And the man, along with his family, need to be dealt with.

In the midst of such an emergency, how would you speak to the media and community – in a way that is gospel-centered? What specific goals would you have for shepherding your team (or ministry employees) in the aftermath? Finally, what pastoral priorities should you have when dealing with the man, his wife, and their children? Your thread must engage the course readings and appropriate Scriptures to support your ideas.

Subject Computer Science Pages 14 Style APA



The media as a medium of communication and a tool to pass information to the intended parties is a potent tool that can either destroy or develop a ministry. Firstly, the leader should put the situation before God for guidance and then proceed with the measures. As a leader, the community through the media must be assured of immediate action, thorough investigation, and a fair punishment to the culprit if found guilty. [1] However, the information must get to the intended audience sooner to avoid misinformation and unintended rumors about the scandal. As the ministry’s leader and the spokesperson, I have to ensure that the ministry’s good name and image remain intact.

A crisis is an investable part of every organization; therefore, every leader should have goals after a crisis.  A leader should ensure t follow up with the remaining members after the situation is over by thanking them for their selflessness during the difficult time. In the modern days, occasionally holding celebrations and anniversaries to appreciate all employees for their excellent work and sacrifice would ensure credibility and loyalty to the ministry. 1 In Josh 4:6, Joshua instructed the Israelites to construct a memorial stone as a reminder to the nation of the Lord’s favor after crossing over River Jordan. Also, preparing a good crisis management team through Christ-centered leadership is another goal to shepherd a team.

It is the leader’s duty and responsibility to deal with the family and the man who committed the crime. In the meeting with the family members of the man who committed the crime, the leader should start with prayers to enable all the parties to be faithful to each other hence reach a common ground of problem-solving. In a Christ-centered manner, the leader ensures that there are facts to support the claims before giving the defendant time to explain themselves. It is a pastoral duty to encourage all the embers of the household to put God first and follow in His teachings hence avoid similarly or any other temptations in the future.




[1]  David S Dockery, Christian Leadership Essentials Nashville, Tennessee: B&H Publishing Group, 2011.


The first school of the New Oriental Education and Technology Group Inc. was established by the executive chairman, Mr. Michael Minhong Yu, in Beijing, China in the year 1993 purposely to provide test preparation courses for college students TOEFL. New Oriental China was established in the year 2001 to be a domestic holding company that acted as a sponsor of many schools. From its inception, the company has facilitated foreign investment through establishment of an offshore company, New Oriental in August 2004 in the British Virgin Islands. On 2006 January, the change of offshore holding company’s corporate domicile to Cayman Islands was approved by the shareholders upon registration with Registrar of Companies of the Cayman Islands making the company to be fully named Cayman Islands Company. Moreover, according to Yhip and Alagheband (2020), the Five Cs of the credit risk analysis the character of a borrower is instrumental to financial organizations since it creates confidence and trust based needed to give financial assistance like loans. As a result, lenders should know the borrowers and guarantors level of integrity before undertaking a loaning process.

Capacity (Cash Flow)

New Oriental has a consolidated financial data with detailed operational report from May 31 2018, 2019, and 2020. The financial data has also been included in the annual report with a consolidated statement of the operational data that represents the fiscal years that ended May31, 2016 and 2017. Additionally, Disemadi (2019) argued that, capacity (Cash Flow) in the credit analysis of an organization depicts the level of cash flow that can be used to determine whether a lender qualified for a loan. In this regard, the provision of a financial statement is significant in evaluating borrower’s reliability. Moreover, the total net revenues, total operation cost and expenses, operating income, income taxes, and the net income of the Net Orient have been illustrated in the Fig1 below from the year 2016 to 2020.

Fig 1. A consolidated financial data of New Oriental


New Oriental has benefited greatly from reliable demographic trend that involves the demand to have quality education in China and economic growth. As a result, New Oriental is committed to elevate private educational services in China through; increasing employment opportunities and education that require specific qualifications beyond the existing school curriculums, promoting urbanization and population growth with a disposable income per capita, and the increase in the adoption of technological innovation. However, any diverse change that may be realized on the economic conditions in China is likely to cause a diverse effect on the private educational industry in China.

The number of the enrollment of students is depended upon the courses and the ability to maintain the quality and consistency of the teaching modalities. As such, the future operations are depended upon the chances to increase both offline and online student enrollment in China. The operating costs and expenses of this company consisted of the cost of the revenues, marketing and selling expenses and the general and administrative expenses.


In October 2018, New Oriental initiated a share purchase program with an aggregate value of US$200 million. Under such programs, shares purchase of 952000 ADSs was purchased for about US$56 million on open market. The same shares weighed an average purchase price of about US$58.78 per ADS. As an illustration by Bazarbash (2019), the capital of any organization as per the Five Cs of the credit cost analysis is a reflection the investment and the intended investment programs. As such, capital is an indication that the company may be ready to take risk of borrowing money. In July 2020 there was a completion in offering of US$300 million as an aggregate principal that amounted to about 2.125% notes that are to be due in 2025. US$271.1 million was received after offering 2025 notes after the deduction of commissions, joint book runners, and approximated offering expenses.


New Oriental has US$25.1 billion of the market capitalization. From the start of the year 2020, the company gains were 30.98% while as of April 2021 the stock was closed at US$14.74 per every share. The net revenue as from 2018, 2019, and 2020 was US$2,477.4 million, US$3,096.5 million, and US$3,578.7 million in that order. Furthermore, revenues are the net refunds, related surcharges, and business taxes. As such, services from different education program like language trainings, test preparations, and books provision are the sources of revenue. As well, according to Manurung and Manurung (2019), collateral play an integral role during the lending agreement by acting as a borrower’s pledge in order to secure a repayable loan.  An illustration of the above operational cost and expenses has been provided in Fig 2.

Fig 2. The illustration of Operating Cost and Expenses





Dockery, David S. Christian Leadership Essentials. Nashville, Tennessee: B&H Publishing Group, 2011.

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