Pay attention to their reputation

There are many reasons why a company should pay attention to their reputation as it relates to their future vendor relations and product supply costs and availability. Complete the following:
Discuss why it is important for organizations to manage their reputation by answering the following questions:
What impact could a poor quality product have on a company?
How does reputation help a company to be more competitive?
How do you think a company can improve their vendor and customer relations?
Summarize 3 examples of what goes into the reputation of a company.