Answer

Coca Cola

• Founded in 1886 by Dr Jhon Pemberton
• The world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups.
• Operates in nearly 200 countries around the world (Zaman et al., 2019).
• Employs thousands employees around the world

Coca Cola marketing strategies

• One Global Brand
• Advertisements
• Investment in promotions and marketing
• Pricing strategy
• Diversity marketing

Tools for marketing

• Print media
• Post materials
• T V commercial
• Billboards and holdings
• Internet

Better marketing strategy and Justification

• Focus on Localized Marketing Strategies
• This because of cultural and regional differences that exist between the various regions in the world
• Target older generations as well
• The company’s main target are the youths yet older population is a potential target market.
• Adopt high level of social media marketing
• Majority of the company’s customers spend considerable time on social media

Better marketing strategy and Justification

• Focus on Localized Marketing Strategies
• This because of cultural and regional differences that exist between the various regions in the world
• Target older generations as well
• The company’s main target are the youths yet older population is a potential target market.
• Adopt high level of social media marketing
• Majority of the company’s customers spend considerable time on social media