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    Drawing on the readings and tutorial, you will write a press release for a hypothetical (but plausible) company, government, or an environmental organization. If you are part of a campus or community group and would like to write an actual press release for your group, you are welcome to do so. Company: Write a press release about the release of a new “green” or environmental product. Government: Write a press release about a new environmental policy. Environmental organization: Write a press release critical or supportive of a corporate practice/product, or a government policy/program. Part A Your press release should be ONE PAGE (single spaced, 12pt Times Roman New Roman, 1” margins). Your press release should do the following things (in whichever order you believe is most effective): 1. Include a letterhead/logo in the header. 2. Briefly describe the company/government/organization (can be real or fictional). 1-3 sentences. 3. Provide necessary information: e.g., who/what/where/when/why and how of the product/event/policy/program. 4. Include at least one quote from a representative of your company/government/organization. 5. When writing the press release, consider appropriate format, strategy, style and tone (see rubric below). For example, consider: a. What is the strategic purpose of the press release? (e.g., brand protection; liability; public safety; short or long-term political objectives; etc.) b. Who is the intended audience of the press release? c. What is the tone of the press release? (e.g., positive/critical; informative/descriptive/analytical/persuasive; 1st/2nd/3rd person voice; etc.) d. How does the tone relate to the political context? e. The appropriate level of detail/concision. f. Should you use technical terms or speak in layperson terms? Part B In addition to the one page press release, on a separate page please answer the following questions in point-form (bullets), and no more than 300 words (in addition to the one page): a) A list of three people or media outlets to whom you would send the press release. b) Why is this person or outlet a good fit for your message? c) Who are their readers and why will your message resonate with / be of interest to them? That is, what are the interests of the readers of this media outlet and how does your press release address these interests? Sources/references: If you think your press release requires a reference, then look at how this has been treated in the examples given to you in tutorial/readings. Often, references are given as a footnote at the bottom of the page or by offering a website (“For further information….”) at the end of the press release. Submission format: Submit to LEARN drop-box with signed Assignment Checklist. Your file must be a .doc/.odt/.rtf file format, with your name and assignment name in the filename. E.g., “James_Nugent(23182048)_Press_Release.doc.” You will not be able to upload a PDF (due to restrictions from Turnitin.com).


Subject Business Pages 3 Style APA


Prohibition of Genetically Modified Food at Kroger’s Stores

Kroger is the United States’ largest supermarket chain by revenues and the second largest-general retailer. The company which is located in the Southern and Midwestern United States operates 38 food processing facilities hence it is one of the leading retailer of food items besides the Whole Food Market. In that regard, its conducts, policies, and mode of operation positively or negatively affect a larger number of people.

The policy to prohibit genetically engineered food has been reached as a result of the effects these foods have not only to the lives of people but also to the environment as a whole.  According to several researches, genetically modified foods were created with the purpose of improving the overall quality of life; however, they are associated with several environmental and health risks which make them to be more harmful than helpful.

First, with extensive research, the company has enough evidence that genetically modified foods are harmful cause certain complications which may lead to poor quality of life. Animal studies, shows that genetically modified foods cause organ damage, immune system and gastrointestinal disorders, infertility, and accelerated aging. The same study reveals that genetically modified foods leave certain substances in people which cause long-term health effects as well as certain fatal disease such as cancer and heart disorders. Secondly, genetically engineered foods have been associated with allergenic effects which has made life of some people very difficult. Introducing genetic materials from one species to the other introduce allergenic materials. If genes from such foods are introduced into other foods without suitable labeling, allergic reactions could occur which can affect the victims. An example of such incidence is the introduction of genetic materials from Brazil nuts into soybeans.  Lastly, GMOs harm the environment. Notably, GM crops and the associated herbicides are able to harm birds, amphibians, insects, soil organisms, and marine ecosystems. They pollute water resources, reduce bio-diversity, and are highly unsustainable to the environment. For instance, GM crops are removing habitat for the monarch butterflies, whose populaces have reduced to 50% in the US.

Ladies and gentlemen, the top most priority of Kroger is to create a sustainable and safe environment for all living things. It is in this context that after realizing potential hazards of genetically engineered foods, the company just like our competitor Whole Food Market, has banned all food items that are believed to have been manufactured through modification of their genetic makeup. This policy will, therefore, fully implement the quote of the CEO where he said “As a leading natural and organic products company, 99% of our natural and certified organic food products are made from non-GMO ingredients, a standard we have met for some time,”

The company is fully aware that some of our good customers are going to be affected by this policy. We urge them to note that this decision has been reached based on the interest of everyone, especially the consumers. Either way, the company apologizes for any inconvenience caused by the decision.


Part two

Three media outlets or people I would send the message to

  • CNN-.
  • The New York Times
  • School head teachers

Reasons for the three media outlets

  • CNN is one of the most watched TV stations in the world. Given this information to them, it is guaranteed that several customers of the company all over the world will get this notice.
  • The New York Times. This is the leading magazine company in the United States which is being accessed online with several people globally. It has also been a champion for a sustainable environment hence will circulate this notice fast and to larger population.
  • School head teachers. People who are obsessed with genetically modified food, especially the fast foods are youths and young adults. Most of these youths are in school hence can be easily reached by this notice through their school teachers.

The target readers

This notice targets every individual who has been shopping for genetically foods at Kroger stores and other leading supermarkets. It is also an alarming information for every individual who is consuming genetically modified foods.

















Appendix A:

Communication Plan for an Inpatient Unit to Evaluate the Impact of Transformational Leadership Style Compared to Other Leader Styles such as Bureaucratic and Laissez-Faire Leadership in Nurse Engagement, Retention, and Team Member Satisfaction Over the Course of One Year

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