Role of positive stereotyping
Consider the role of positive stereotyping focusing specifically on African American and Native American communities.
1. Discuss three ways in which positive stereotyping might be implemented in the media in order to enhance ways African Americans and Native Americans are portrayed.
2. How would that implementation differ from negative stereotyping?
3. Does the ethnicity of the observer make a difference in how a positive stereotype is perceived?
The Role of Positive Stereotyping
Stereotyping has often had a negative connotation, especially on African American and Native American Communities. However, positive stereotyping refers to the favorable beliefs about a particular social group based on category membership either directly or indirectly (Czopp et al., 2015). The implementation of positive stereotypes has proven pervasive and powerful in society. One way to implement this is increasing the minority groups’ roles in media programs to create a meaningful sense of representation. It is also possible to give them roles previously dominated by a particular social group (Kidd, 2016). The minority groups can also have mediated role models in the industry to foster positive stereotypes and normalize the strategies.
These implementations will be different from negative stereotyping in critical ways that help build cohesion and societal acceptance. In media programs that were previously dominated by a particular social group, these implementations foster a perception of ability and equality, helping toward the community’s holistic development (Kidd, 2016). The strategy further helps develop socially acceptable attitudes by both parties, which remains critical in the development of interpersonal relationships. This significantly differs from negative stereotypes since the negative aspects primarily focus on creating prejudice and sentiments that break down rather than build cohesion, making the implementation strategies essential in the media (Kidd, 2016). For example, African Americans will enjoy advanced roles in the media, increasing the development of positive attitudes.
The observer’s ethnicity can make a vital difference in the perception of positive stereotypes, thereby hindering advancement. Necessarily, although people appreciate positive evaluations, some are strongly judged when evaluated correctly, whether positively or negatively (Czopp et al., 2015). Therefore, some people may perceive positive remarks as incorrect, even when they are actually true. Besides, the minority groups prone to stereotypical opinions often analyze to affirm if the positive remarks’ attributes are in themselves a result of stereotype rather than individual affirmation (Czopp et al., 2015). For example, an Asian woman receiving a positive stereotype would think they were ascribed to negative stereotypes by the outright group.
Czopp, A. M., Kay, A. C., & Cheryan, S. (2015). Positive stereotypes are pervasive and powerful. Perspectives on Psychological Science, 10(4), 451-463.
Kidd, M. A. (2016). Archetypes, stereotypes and media representation in a multi-cultural society. Procedia—Social and Behavioral Sciences, 236, 25-28.