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- QUESTION
Post your Communication Strategy Memo to the Moodle Discussion Forum TACOBELL
Details: After reading case study 2-2 (Taco Bell) about the still hot GMO controversy, draft a communication strategy memo. In preparing the document, identify yourself as a Taco Bell senior manager who has been asked to provide advice to Laurie Gannon regarding the issue she and the company are facing. Address your strategy memo to Ms. Laurie Gannon, Public Relations Director at Taco Bell Corporation. Write clearly and concisely (but not skimpily)! Remember that you must provide your audience with relevant pieces of information. But do not force them to wade through unnecessary information.
With respect to content (and as a basis for your memo), use the relevant sections of the case as well as the concepts from the assigned textbook chapters. Remember that communicating strategically means communicating plans that directly support organizational goals.
With respect to structure, use the sample strategy memo in your textbook, Appendix D, page 387. Apply the sample thoroughly. Be sure that your discussion section explains and interprets relevant background facts and is the basis for the recommendations.
Post your initial response as a REPLY to MY forum question How can Taco Bell manage the crisis effectively? to the forum TACOBELL. Do NOT click on “ADD a new question” in the forum! Use the Reply button to access the forum!
Make your initial post by FRIDAY, MARCH 17, @ 11:55pm CST (since this is the first week, your initial post is due a day later (Friday) than usual (Thursday).
Give feedback (follow up) to at least one classmate no later than SATURDAY, MARCH 18, @ 11:55pm CST.
Give feedback to at least one of your group members’ initial posts. Make sure your first peer feedback goes to a classmate who has not received any feedback yet. Your feedback can be about the content and structure of your peer’s strategy memo. To support your comments and suggestions do additional research and cite all your sources.
Good feedback also addresses the value and usefulness of specific recommendations, and the appropriate application of concepts. Good feedback typically refers to expert opinions and additional research when recommendations and constructive comments are made. Of course, you can also make analytical comparisons with
Cite your sources, including your textbook and the assigned articles, in APA style (the OWL has good examples of online citations: http://owl.english.purdue.edu/owl/resource/560/06/). You’ll lose points (at least 5) if you do not cite the textbook, the assigned journal articles, and external sources.
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| Subject | Communication | Pages | 3 | Style | APA |
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Answer
Taco Bell Communication Strategy Memo
DATE: March 18, 2017
TO: Ms. Laurie Gannon, Public Relations Director at Taco Bell Corporation
FROM: Senior Manager at Taco Bell Corporation
SUBJECT: WAYS IN WHICH TACO BELL MANAGE THE CRISIS EFFECTIVELY
The upcoming media coverage about one of the products will present the image of our organization in bad light. As such, it is critical that we take necessary measures that will ensure that the company’s image is not damaged (Rourke, 2013).
Background
In 1996, our company got into partnership with Kraft foods for the manufacture, distribution, and sale of Taco Bell labelled Taco shells. Two years later, the EPA licensed Aventis for use as an animal feed. However, it was not to be used for human food supply. After a series of tests were done in 2000 for 23 of the leading corn foods, it was concluded that the taco shells, which contained Cry9c, were unfit for the consumption of humans. At present, you, well as Taco Bell Corporation have received a notification for the release of damaging information on the taco shells.
Discussion
The release of such information will undoubtedly affect our image, products, and hence our profitability. As such, it is critical that we take measures meant at ensuring that we manage this crisis and assure our customers of the safety of our products.
Recommendations
It is recommended that you consult all relevant departments, especially the PR, and prepare a comprehensive statement that will be meant to counter the effects of the press release. At the same time, the products subject of the release should be recalled immediately. Additionally, consult the EPA to make sure that no breach has been done. The legal team should also be conducted toe ensure that they deal with any suits arising from the release.
References
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Rourke, J. (2013). Management Communication: A Case-Analysis Approach (5th ed.). Boston: Prentice Hall.
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