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    You recently graduated AIU and have been hired by the company chosen in your discussion. Your first task is to take a thorough view of the company’s existing operations and begin the formation of a business plan.

    For the Capstone Project Unit 1 Executive Summary and Company Summary, complete the following tasks:

    Executive Summary
    Company Name
    Mission Statement
    Business Goals
    Keys to Success
    Ethical and Legal Issues
    Company Summary
    Company Ownership or Legal Entity
    Management Structure
    Products and Services
    Location and Facilities
    Financial Management
    The submission details are as follows:

    Based on your research, write succinct analyses of each of the items.
    Present your work as a 5-page report in a Microsoft Word document formatted in APA style.



Subject Report Writing Pages 7 Style APA


This report consist of business prospects of the Nestle. The company currently has about 250,000 investors, none of which are owned independently of the 3% offer. As of December 31, 2003, Swiss financial backers had a significant share (42%) of the stock registered by American residents (22%) and British (10%), French (8%) and German (5%) investors. (Galli, 2020)

Company Name

The company chosen for this report is Nestle.

Mission Statement

Nestle is the world’s leading driving nutrition, wellness and health organization. Our central goal of “Good Food, Good Life” is to provide buyers with the best delicious, most nutritious decisions from morning to night, in a wide range of food-and-drink classes and eating events.

Business Goals

Nestle’s motivation is to improve personal satisfaction and add to a better future. The company need to help shape the best and finest world also it need to raise individuals to move forward in the same way. In this way, Nestle add to society by guaranteeing the achievements of our organization.

Keys to Success

Key achievement factors are important for the future achievement of industry companies. These variables indicate envelope skills, market achievements, assets, cutthroat capacity and item, and so forth for experts, in general, to become familiar with the environmental factors of the area, to identify the main cutthroat achievement factors. Nestle’s KSF is as follows:

  1. Localization amidst Globalization:

Effectively meet the limits in the globalized food industry

  • Item configuration, creation, promotion, and benefits form a technique for effective banning of a worldwide organization
  • Seattle’s Swiss deals account for only 2% of their worldwide deals
  1. Global Brand Strategy:

The sets contain items that re-emerge under a brand brought together all over the world

These brands are bound under the Nestle standard, which expressed the value and notoriety of the “World Food Organization” when things gave their own special credits.

Ethical and Legal Issues

Lately, the issue of ethical and unethical strategic policies has received a lot of attention across the planet, especially through the media. Ethics in business can be classified as a transaction that deals with the world over the course of the day or a society that accepts at the end of the day whether it is right or wrong which is contained or divided on how the business is accomplished. Ethical or unethical strategic policies concern how the business cooperates with the world everywhere, plus their sole dealings with people. Numerous organizations are keen to bring in cash, and that is the main concern or at all, they just need to be good to go; Then again, bringing in numerous organizations to cash in does not mean a world for them, although the best decision-making and duty and responsibility to society is definitely more important. (Lieberman, 2017)

In recent years, there have been various reports from organizations around the world, including a large number of notable brands that people have used for their helpless business ethics, which have given individuals a lot of thought across the planet. Perhaps the most spectacular reports came from the well-known organization Nestle. Fundamental ethical issues concerning the Thanesley Institute supported neonatal equivalents with equivalent and risky action, using providers abusing basic freedoms, and promoting unsafe food.

Then again numerous organizations achieved a huge standing position mainly due to their ethical strategic approaches like Xerox, Pepsi, Sola and many other notable organizations. In 2010, Sola was probably ranked as one of the “most ethical companies in the food industry”. Most Soles earned their position through their guiding principle as the foundation of what they are and a great motivator for them, qualities like public safety and well-being, high moral conduct and respect for individuals. (Mohajan, 2015)

Company Summary

Joining the Nestle World Cocoa Foundation (WCF) in 2000 to manage issues involving ranchers, the WCF will potentially help ranchers gain greater impact, urging them to adopt more effective farming strategies and ecological and social practices.

Nestle business principles shape the organization’s lifestyle that has been built for 140 years. Nestle’s corporate business principles are imparted to its 282,000 experts along with preparing the tools to cherish the organization’s core beliefs and mission. The company appoints the board by its segment sector, with the exception of Nestle’s water and nutrition, which is overseen by a worldwide department.

Company Ownership or Legal Entity

Nestle is a public limited company which has various stakeholders.

Management Structure


Products and Services

  1. Junior Foods

Settle on the cereal infant cereal

  1. Milk

Continuous, Ningro 3, NH3, Nespray Vegas, Nespray Fortified, Nespray Growing Up Milk, Nestle Low Milk, Nesvita Calciplus Adult Milk, Nesvita Omega Plus Adult Milk

  1. Grain snack bowl

Seattle Clusters, Nestle Cookie Crisp, Nestle Corn Flex, Nestle Fitness, Nestle Honey Stars, Nestle Coco Crunch, Nestle Coco Crunch Duo, Nestle Milo, Nestle Multi-Grain Cherries

  1. Hot cereal

Nestum mixed grains, Nesvita rate 1 of 3 nutritious grain drinks

  1. Flavors

Espresso Matte

  1. Drinks

Milo, Milo Can, Milo Fuze, Milo Sejuk, Milo UHT, Nestia

  1. Espresso

Nescafe, Nescafe 3 of every 1, Nescafe Body Partner, Nescafe Canned Coffee Drinks, Nescafe Classic, Nescafe Deck, Nescafe Gold, Nescafe Menu

Location and Facilities

With more than 290,000 delegates, Nestle’s products are sold in 187 countries, and the world’s largest food and preservation research institute, Nestle, has worldwide wealth and neighborhood expertise that results in constructive results.

Nestle’s long-term presence in a significant number of these nations suggests that company is regularly seen as a component of close formation. Find out more about Nestle around there. (Akpoviroro, 2019)


The suppliers of the nestle are confidential as their products are unique with formula and nature.

Nestle provides products all over the world and has been providing an excellent services since last few decades.
Financial Management

Nestle has seen a decline in its revenue in the first half of the year, as reflected in its fiscal year summary. Revenue fell as much as 9% and reached a degree of 1 41.15 billion. Although total returns rose 18% to 88.588b, revenue in other business sectors was 4.39b, down 25%, in the 10.06b zone AOA portion, 6% in the U.S. division, down 12.75b, 8%, and just the tip of the iceberg.

Reaching the most recent year of our understanding that is 2019 the organization has increased the growth rate to 1.23% which is a positive sign. The position of the organization is large because it has actually gotten enough to pay its obligations, while when looking at that pattern it seems that the Nestle company is declining with this proportion over time. The main explanation is that the full liabilities of Nestle Company ID are constantly expanding which has resulted in a decrease in the ratio and also the resources of the organization are not stable, as they paid 131,901 million in the year 2016 and since then it has decreased. In 2017 it brought in 177,01 million essentially in 2017 and lastly it dropped to 127,940 million in 2019.

As Nestle’s latest three-year salary announcement outlines, full revenues have been steadily declining, although the year is not over, so the 2020 figures cannot be fully deciphered at present.

An outline from Nestle’s accounts for the past three years shows that resources and value have declined in 2020, which may be due to the effects of Covid-19. Prior to that, stable resources have been treated as obligations, and there has been no discomfort in value during the last 2 years before 2020. Considering the financial reports, it can be said very well that a large part of it includes the existing resources in Nestle’s records.



Akpoviroro, K. S. (2019). Exploring the Link Between Competitive Strategies and Organizational Performance in Beverage Industry. (A case of Nestle PLC)., 876.

Galli, C. C. (2020). Nestlé caring for water. . International Journal of Water Resources Development, 1093-1104.

Lieberman, O. R. (2017). Management: . Case Study of Nestlé., 98.

Mohajan, H. (2015). Present and Future of Nestlé Limited. Present and Future of Nestlé Limited., 109.

Johnson, D. A., & Duckett, L. J. (2020). Advocacy, strategy and tactics used to confront corporate power: The Nestlé boycott and international code of marketing of breast-milk substitutes. Journal of Human Lactation36(4), 568-578.

DuBois, T. D. (2019). Branding and retail strategy in the condensed milk trade: Borden and Nestlé in East Asia, 1870–1929. Business History, 1-18.

Ndubisi, N. O., & Nygaard, A. (2018). The ethics of outsourcing: when companies fail at responsibility. Journal of Business Strategy.

de Leth, D. O., & Ros-Tonen, M. A. (2021). Creating Shared Value Through an Inclusive Development Lens: A Case Study of a CSV Strategy in Ghana’s Cocoa Sector. Journal of Business Ethics, 1-16.

Brem, A., Maier, M., & Wimschneider, C. (2016). Competitive advantage through innovation: the case of Nespresso. European Journal of Innovation Management.

Kohl, K. (2019). Becoming a sustainable organization: A project and portfolio management approach. Auerbach Publications.

Nestle, M. (2015). Soda politics: taking on big soda (and winning). Oxford University Press, USA.







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