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Discuss the importance of Service Design and specifically how Service design improves both Customer Experience and User Experience. Detail how both CX and UX benefit from Service Design.

The secondary topics that could be used to, only, compliment the core question:

• understanding the experience economy as a development of the service economy;

• categorizing the main elements of the service package model;

• critically evaluating the strategic role of service management within organizations;

• describing the main components of service design and operations.

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