Assume the role as Director of International Business Development of a software start-up company headquartered in Colorado. Facing the intensified domestic competition, the CEO has tasked you to develop a plan for the company to crack new foreign markets. Using your expertise in international business, make recommendations on what expansion strategy to address the aforementioned business challenge. Your strategy should focus on all the entry modes for international expansion. Explain each, and detail their strengths and weaknesses.
