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The marketing world is a fast-paced environment where business promotes the buying and selling of products and services. While marketing includes advertising, selling, and delivering products to consumers or other businesses, there are many facets that need to be considered when developing a marketing strategy to ensure success for the business as well as the consumer.
For this Assignment, you will take on the role of a marketing professional to develop a persuasive marketing strategy for good. Your goal is to help society while being cognizant of the organization’s mission and goals. Your task is to design a social media/social marketing campaign for your organization that would promote diversity and inclusion and could help benefit the company. Your decisions must align with the company’s mission and goals. You may choose a well-known company or make up a mock organization and identify the tactics, strategies, and influencers needed to ensure your campaign will reach a diverse audience.
For the purposes of this exercise, here are some guidelines:
• You will choose the company (or type of company) and create a narrative for the specific opportunity the business is considering (in other words why the company wants to do this and what benefit or position this campaign could give the company, as well as how it could promote positive change).
• Your selected organization could be a company where you have worked or with which you are familiar, or you could locate an example of a company and use it as the basis for your narrative.
o Note: If you select a company with which you do not have personal experience, some of the questions related to the campaign specifics may be more challenging to answer; however, you should feel free to use your creativity to respond to the questions.
• Provide information that will help you craft your narrative for the campaign. The purpose of this activity is to demonstrate your ability to think through and develop marketing solutions to business problems, not to have all the “right” answers.
• Once you have selected your organization, you will need to identify a positive-social-change-related outcome/goal for the organization.
With those thoughts in mind, begin constructing your marketing campaign design document, being sure to incorporate appropriate examples, where applicable, as well as citations for relevant academic sources from the classroom, the Walden Library, and/or other appropriate scholarly sources to support your work.
Note: Your marketing campaign design document will be submitted over the course of 3 weeks. This week, you will submit Part 1. In Week 7, you will use the same document to develop and submit Part 2. In Week 8, you will finalize the document, to include Part 3.

• Refer to the guidelines for this exercise to choose a company.
• Download the Module 3 Assignment Template. (Use Attached Template) Note: Be sure to keep a copy of your completed Assignment this week, as you will be adding to the same file for your Weeks 7 and 8 Assignments.
Submit Part 1 of your design document, to include the following:
Part 1: Laying the Foundation for Persuasive Marketing Tactics (2–3 pages)
• Examine the selected organization, its mission (and goals, if available), what products or services (or both) it offers, and its customer base, including any sub-groups that might currently apply.
• Use your creative license to identify a positive-social-change-related outcome/goal for the organization that will be used as the basis for the social media marketing campaign. (In other words, in what way is the company trying to bring about positive social change, be a force for good, etc.?)
• Synthesize the business opportunities and goals for the marketing campaign. (In other words, what is the expected/desired outcome?)
• Describe the persuasive marketing tactics that will be used to execute your campaign strategy.
• Analyze the internal strengths and weaknesses and external opportunities and threats that this opportunity presents for the company (SWOT).

Sample Solution

Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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