Evaluate the promotional mix of an organisation of your choice. [20 marks]
Choose any existing business of your choice.
Examine the strengths and weaknesses of its current promotional strategy, clearly identifying ATL, BTL & TTL methods being used.
Evaluate at least FOUR alternative promotional strategies (ATL, BTL or TTL) that they could use, justifying your choices.
Explain how the organisation can effectively make use of Social Media Marketing.
