Individual Business Brief and Change Vision Video

QUESTION

Individual Business Brief and Change Vision Video

This paper needs to be written to the exact specifications of the writing criteria and the grading rubric. I need this paper written without any grammatical errors because I won’t have time to get it revised before submission. This paper needs to be returned to me no later than 5pm CST on 2/21/21. The writer might need to log into my student blackboard to access information needed to complete this assignment. I have listed my blackboard information along with an instruction video in the additional information attachment that I attached to this order. This paper needs to be written in 4 pages total not to include the title and reference pages. The first 3 pages need to written on the business brief and the last page need to be written on the change vision video that I will record once I receive the information back from your writer. The writing criteria for both has been sent to your writer. I have attached a template for the information needed for the change vision video, it’s basically questions that need to be answered. I have also attached the discussion question that I answered in Week 5 detailing the change. Information for the change vision video.

Blackboard Log In Info:

Username: SU200128133

Password: Py072614

Link to Instruction Video:

https://blackboard.strayer.edu/bbcswebdav/pid-34429850-dt-content-rid-112535232_4/institution/JWMI/ZOOM/Zoom_index.html

School website:

https://icampus.strayer.edu/

Create a 2-to-3-minute video that presents your change vision in a compelling manner that will effectively engage employees. For this assignment you will use the Zoom tool. This should be a video of you. No PowerPoint or other props are needed. Your main points should be simple and easy to recall, the tone should be professional, you should convey an appropriate amount of urgency and generate excitement.

What is the change?

(Answer)

Why is this important and needed?

(Answer)

What is the benefit for the company and the individual employees?

(Answer)

What will success look like?

(Answer)

JWI 555: Organizational Change and Culture

Academic Submissions and Evaluation

further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is

subject to change based on the needs of the class.

JWI 555 Assignment 2 (1204) Page 1 of 5

Assignment 2: Organizational Change and Culture Project – Part I

Individual Business Brief and Change Vision Video

Due Week 7 (Weight: 25%)

Change is part of the game. Leaders must set the vision and navigate the challenges of implementing

change. Effective leadership requires you to harness both the minds and hearts of employees to enable

change to occur and take root in the company’s culture. For this assignment, you will identify one change

management need within your company or from a company you previously worked for.

You will create a plan for a change initiative, describing it in your Business Brief and presenting it in your

Change Vision Video. Think of your Business Brief as a summary document that could be used as a

reference by the Board of Directors and think of your Change Vision Video as your pitch to the Board

members to gain their support for your initiative.

Business Brief (2–3 pages)

Identify a needed organizational change and your perceived employee resistance to the change. Then

utilize the first six (6) elements of Kotter’s eight-stage framework to create your plan for the change

initiative. Write a Business Brief that summarizes your change initiative plan in 2 to 3 pages. It should be

written in a professional format and include a cover page, as detailed in the Formatting Requirements

section below. Use the prompts below to guide you:

Provide a brief background of the company and its culture.
Identify the problem you want to address and explain why it is important.
Describe your change initiative according to Steps 1 through 6 of Kotter’s eight-stage framework.

Provide answers to each of the following questions to create this description:

 How will you create a sense of urgency?

 How will you create a guiding coalition?

 What is your change vision and strategy?

 How will you communicate the change vision?

 How will you empower employees to take action for this change?

 How will you create short-term wins?

JWI 555: Organizational Change and Culture

Academic Submissions and Evaluation

further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is

subject to change based on the needs of the class.

JWI 555 Assignment 2 (1204) Page 2 of 5

Change Vision Video (2-3 minutes)

Create a 2 to 3 minute video that presents your change vision in a compelling manner that will effectively

engage employees. For this assignment you will use the Zoom tool. This should be a video of you. No

PowerPoint or other props are needed. Your main points should be simple and easy to recall, the tone

should be professional, you should convey an appropriate amount of urgency and generate excitement.

What is the change?
Why is this important and needed?
What is the benefit for the company and the individual employees?
What will success look like?

* Please upload the video in MP4 format and include your first and last name in the filename. Upload both

your business brief document and video together.

Professional Formatting Requirements for Business Brief:

 Include a Cover page containing the title of the assignment, your name, professor’s name, and

the course title and date

 Include a References page, showing all your sources

 The Cover page and the References page are not included in the required page length

 Double-spaced, professional font (Times New Roman or Ariel), 10-12 font size

 Headings are used to identify main topics and subtopics

 Paragraphs are separated by a single space

JWI 555: Organizational Change and Culture

Academic Submissions and Evaluation

further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is

subject to change based on the needs of the class.

JWI 555 Assignment 2 (1204) Page 3 of 5

Rubric: Assignment 2

Weight: 25% Assignment 2: Business Brief and Change Vision Video

Criteria Unsatisfactory Low Pass Pass High Pass Honors

Business Brief

provides

background on

the chosen

company and its

culture and

clearly identifies

the need and

why a change

initiative is

required.

Weight 15%

Does not or

unsatisfactorily

provides a clear

and concise

background on

the company and

its culture.

Additionally, the

student does not

or unsatisfactorily

describes the

organizational

change need and

rationale in a

compelling and

convincing

manner.

Partially

provides a

clear and

concise

background on

the company

and its culture.

Additionally,

the student

partially

describes the

organizational

change need

and rationale in

a compelling

and convincing

manner.

Satisfactorily

provides a clear

and concise

background on

the company

and its culture.

Additionally, the

student

satisfactorily

describes the

organizational

change need

and rationale in

a compelling and

convincing

manner.

Completely

provides a clear

and concise

background on

the company

and its culture.

Additionally, the

student

completely

describes the

organizational

change need

and rationale in

a compelling and

convincing

manner.

Exemplarily

provides a clear

and concise

background on

the company

and its culture.

Additionally, the

student

exemplarily

describes the

organizational

change need

and rationale in

a compelling

and convincing

manner.

Describe your

change initiative

according to the

first six (6)

stages from

Kotter’s eightstage

framework.

Demonstrates

understanding of

the course

concepts.

Weight: 35%

Does not or

unsatisfactorily

describes the

change initiative

according to

Kotter’s eightstage

framework.

Demonstrates a

minimal understanding

of the

course concepts.

Partially

describes the

change

initiative

according to

Kotter’s eightstage

framework.

Demonstrates

a partial understanding

of the

course

concepts.

Satisfactorily

describes the

change initiative

according to

Kotter’s eightstage

framework.

Demonstrates

satisfactory

understanding of

the course

concepts.

Completely

describes the

change initiative

according to

Kotter’s eightstage

framework.

Demonstrates a

solid understanding

of the

course concepts.

Exemplarily

describes the

change initiative

according to

Kotter’s eight-stage

framework. Unique

insights and stance

are clear, concise,

and persuasive.

Demonstrates an

excellent and full

understanding of

the course

concepts.

JWI 555: Organizational Change and Culture

Academic Submissions and Evaluation

further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is

subject to change based on the needs of the class.

JWI 555 Assignment 2 (1204) Page 4 of 5

Weight: 25% Assignment 2: Business Brief and Change Vision Video

Criteria Unsatisfactory Low Pass Pass High Pass Honors

The business

brief is logical,

professionally

formatted, and

free from

grammatical

errors.

Weight: 10%

The business

brief is illogical

and

unprofessional

and contains

multiple

mechanics and

usage errors.

References and

citations may be

missing.

The business

brief is semiprofessional

format and

contains some

mechanics and

usage errors.

Sources are

not consistently

cited and/or the

reference list is

incomplete or

improperly

formatted.

The business

brief is

satisfactorily

logical and

professional in

format. Sources

are mostly cited

in-text and the

reference list is

adequately

formatted. There

are a few

mechanics and

usage errors, but

they do not have

a major impact

on the flow.

The business

brief is logical

and

professionally

formatted. Most

sources are

consistently

cited in-text and

the reference list

is included.

Mechanics and

usage errors, if

any, are minor

and have no

impact on the

flow.

The business

brief is highly

logical and

professionally

formatted. All

sources are

consistently

cited in-text and

references are

included in a

manner that

enables the

reader to quickly

identify sources.

There are no

mechanics or

usage errors.

Present your

change vision

via video in a

compelling

manner that will

engage

employees.

Video addresses

all 4 questions

about the

change vision.

Weight: 30%

The change vision

video is

unsatisfactorily

presented. Little

to no synthesis of

ideas is

demonstrated and

logical reasoning

is not included or

evident. Video is

not engaging and

does not address

any of the 4

questions about

the change vision.

The change

vision video is

partially

presented. It

presents the

rationale for

change, but

does not create

a sense of

urgency, only

partially

explains what

success looks

like, and is not

very engaging.

Video

addresses 3 or

fewer questions

about the

change vision.

The change

vision video is

satisfactorily

presented. It

details the

rationale for

change, creates

some sense of

urgency,

explains what

success looks

like, and is quite

engaging. Video

addresses the 4

questions about

the change

vision but not in

detail.

The change

vision video is

well presented. It

details the

rationale for

change, creates

a sense of

urgency,

succinctly

explains what

success looks

like, and is

compelling and

engaging. Video

fully addresses

the 4 questions

about the

change vision.

The change

vision video is

exemplary

presented. It

thoroughly

details the

rationale for

change, creates

a strong sense

of urgency, and

succinctly

explains what

success looks

like. It is highly

compelling and

engaging. Video

addresses the 4

questions about

the change

vision

excellently.

JWI 555: Organizational Change and Culture

Academic Submissions and Evaluation

further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is

subject to change based on the needs of the class.

JWI 555 Assignment 2 (1204) Page 5 of 5

Weight: 25% Assignment 2: Business Brief and Change Vision Video

Criteria Unsatisfactory Low Pass Pass High Pass Honors

The video has

a professional

look and feel

and stays within

the timeframe.

Weight: 10%

The video

presentation is

not professional.

The student is not

professionally

dressed, does not

have an

appropriate

background,

makes no eye

contact, voice is

not dynamic, and

verbal cues are

not or

unsatisfactorily

applied. Video

does not adhere

to the 2-3 minute

time limit.

The video

presentation is

partially

professional.

The student is

fairly

professionally

dressed, has a

somewhat

appropriate

background,

makes little to

no eye contact,

voice is fairly

dynamic, and

verbal cues are

partially

applied. Video

may not adhere

to the 2-3

minute time

limit.

The video

presentation is

satisfactorily

professional.

The student is

somewhat

professionally

dressed, has an

appropriate

background,

makes some eye

contact, voice is

somewhat

dynamic, and

verbal cues are

satisfactorily

applied. Video

may be over the

3 minute

maximum, but

by no more than

2 minutes.

The video

presentation is

mostly

professional.

The student is

professionally

dressed, has an

appropriate

background,

makes eye

contact, voice is

mostly dynamic,

and verbal cues

are completely

applied. Video

may be slightly

over the 3

minute

maximum, but

by no more than

1 minute.

The video

presentation is

extremely

professional.

The student is

professionally

dressed, has an

appropriate

background,

makes eye

contact, voice is

dynamic, and

verbal cues are

exemplarily

applied. Video

adheres to the

2-3 minute time

limit.

Subject	Business	Pages	10	Style	APA

Answer

Organizational Change and Culture

Background of the Company and its Culture

Nissan Motor Company is a Japanese multinational automotive manufacturer whose headquarters is in Nishi-Ku, Yokohama in Japan. The company was founded in 1933 and was considered one of the best automobile companies in the world. The Nissan motor company joined an alliance with other automakers such as French automaker and Renault to create a unique business model with the aim of effective greater competition than its competitors. The company has also come up with a green initiative whereby the company produces electric automotive with zero-emission. With this initiative, the company has been rated as one of the best-selling electric cars globally. The employees’ accomplishments drive Nissan’s culture as the company gets its pride from its unrelenting commitment to diversify and provide a wide array of an exciting lineup of vehicles. The company is driven by motivation and teamwork, and the willingness to do whatever it takes to attain its objectives.

Problem to be Addressed and its importance.

There is a need for change in Nissan Motor company regarding the affordability of the cars it manufactures. The company has concentrated on high-end manufacturing cars that meet a more significant percentage of the high class and a few middle classes. Hence, the company has been losing a lot of money to other motor vehicle companies that invest in meeting everyone’s ability to purchase a car irrespective of class. Therefore, the rationale for the change in the Nissan motto company is to manufacture affordable cars for anyone irrespective of their class. This change strategy will be of high importance as it is directed to impact the marketing of Nissan cars directly, hence increasing its total revenue.

Furthermore, this rationale for change will enable the company to capture more customers, thereby expanding its market base. Hussein et al. (2018) argue that change is critical in any organization with high levels of competitive business environments. Changing their manufacturing model to meet everyone’s ability to purchase cars will enable the company to venture into new market niches and provide a competitive advantage over other motor companies as the company will be able to meet everyone’s needs regardless of class difference.

Change Initiatives

For Nissan motor company to exercise change, there are some factors that the company has to consider before implementing the change. Some of the critical issues to be considered before effecting change include; creating a climate of change, engaging and enabling the whole organization, and sustaining and implementing change.

According to Kotter’s eight-stage framework, the first stage is the creation of a sense of urgency. Developing a sense of urgency within the company will help initiate a sense of motivation to start moving on (Carman et al., 2019). Creating a sense of urgency can be done by showing sales statistics and comparing them with Nissan’s competitors who manufacture cars irrespective of class. Carrying out dialogues on market trends and developing scenarios of what is likely to happen in the future and the opportunities that the company is likely to benefit from the change, enabling the company to manufacture cars that are affordable to all.

The creation of a guiding coalition is the second stage. A guiding coalition provides a mechanism of convincing people of the necessity for change. The guiding coalition is achieved through seeking support from strong leaders and key people within the company. For the change to be realized, it has to be accepted by a more significant percentage of the company. Higher acceptance is achieved through using a team of influential people within the organization. Such influential people will continue building the urgency of the change and provide momentum for it (has et al., 2020).

The third step is creating a change vision and strategies. Before the idea of change is brought to effect, there are so many ideas that are being considered. Such ideas are linked to an overall vision to grasp the ideas quickly (Bhatt, 2017). Visions of change include values that are primary to the change, future prediction of the company, and change execution strategies.

The fourth step is the communication of the change. After creating the vision and strategies, communication of the change should be done more frequently and be delivered powerfully. Communication of the change can be done through special meetings within the company, talking about the change daily, and embed it while making decisions; this will help keep it fresh in everyone’s mind (Carman et al., 2019). This will enable the people to remember it and respond to change appropriately.

Empowering employees to take action for the change is the fifth step, and it is done by tactfully removing obstacles that might inhibit the progress of the change. Removal of obstacles provides a basis for empowering people to execute the change (Bhatt, 2017). Empowering employees to take action for the change can be done by recognizing and rewarding employees who try to make the change happen and help employees who are resisting the change by helping them see the benefits and reasons for the change.

The sixth step is the creation of short-term wins. Small et al. (2016) states that it motivates employees more than anything. Short-term wins are achieved by looking for sure-fire projects that are easy to implement and attract little or no critics for the change, not coming up with early targets that are expensive and rewarding to meet the targets.

Change Vision Video

What is the Change?

The change in Nissan motor company is to manufacture cars that are easily afforded to all people irrespective of their classes.

The Importance of the Change

Nissan motor company manufacturing cars that are affordable to all will enable the company to increase its total revenue. Manufacturing cars that are affordable to all means that the company will be reaching more customers hence increasing sales margin.

Furthermore, manufacturing cars that are affordable to all people irrespective of class will enable the Nissan company to penetrate many untapped market niches, increasing its market share and profit margins. Manufacturing cars that are affordable to all people will increase the number of manufactured cars, and an increase in profit and sales margin will increase employees’ allowance; hence, both consumers and employees benefit from this change.

Moreover, the change will enable the company to fully establish itself in the market as it will achieve everyone’s satisfaction and their dreams foe owning a car hence, the pride. The success that will be brought about by this change will be seen through the steady growth of the company by venturing more headquarters and branches, increased profit margins will also help us to determine how success will look like once the change is realized and increased reputation of the company.

This question has been answered

References

Bhatt, R. (2017). Theoretical perspective of change management. CLEAR International Journal of Research in Commerce & Management, 8(2).

Carman, A. L., Vanderpool, R. C., Stradtman, L. R., & Edmiston, E. A. (2019). Peer Reviewed: A Change-Management Approach to Closing Care Gaps in a Federally Qualified Health Center: A Rural Kentucky Case Study. Preventing chronic disease, 16. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6716404/.

Haas, M. R., Munzer, B. W., Santen, S. A., Hopson, L. R., Haas, N. L., Overbeek, D., … & Huang, R. D. (2020). # DidacticsRevolution: Applying Kotter’s 8-Step Change Management Model to Residency Didactics. Western Journal of Emergency Medicine, 21(1), 65. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6948686/.

Hussain, S. T., Lei, S., Akram, T., Haider, M. J., Hussain, S. H., & Ali, M. (2018). Kurt Lewin’s change model: A critical review of the role of leadership and employee involvement in organizational change. Journal of Innovation & Knowledge, 3(3), 123-127. Retrieved from https://www.sciencedirect.com/science/article/pii/S2444569X16300087.

Small, A., Gist, D., Souza, D., Dalton, J., Magny-Normilus, C., & David, D. (2016). Using Kotter’s change model for implementing bedside handoff: a quality improvement project. Journal of nursing care quality, 31(4), 304-309. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6948686/.

Answer

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