The rapid proliferation of the internet, website, and social media advertising has disrupted the marketing process in a variety of ways. Some companies have been able to adapt to new business models while other companies struggle.
Select one company that has successfully adapted to changing markets and one that has not successfully adapted to the changing markets. Compare how the companies responded to eCommerce and the digital market.
Create a 12- to 16-slide presentation to share your findings in which you:
Describe each company. (Apple Inc.and one other company for comparison)
Summarize the strategies pursued to engage the digital market. Consider the 5 P’s of marketing: products, price, promotion, place, and people.
Summarize the successes and failures of each company.
Explain ways each company could have been more successful with the transition to digital marketing.
Sample Solution
