• Explain the drivers of globalization and how they impact business decisions
• Differentiate between domestic and international business environments
• Describe the factors that contribute to international market attractiveness and entry
Scenario
You are a business analyst working at a small domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue growth. One option that leadership has noticed competitors attempting is entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business brief for leadership.
Select one of the following international markets to use for your course project:
Directions
Develop a business brief that explains why many organizations are investing in efforts to expand their businesses internationally, the key impacts of global business, and cultural considerations for entering the global market. You will then create a market profile and outline market considerations for your chosen international market. Use the Business Brief Template in the What to Submit section to complete this project.
1. Drivers for Global Entry: Explain the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considerations using evidence from course and outside resources to support your explanations.
