Discussion Task
1 Research
○ Scan and analyze the infographic about CRM: https://www.salesforce.com/crm/what-is-crm-infographic/
○ Links to an external site.
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○ Scan and analyze this article about CRM: https://www.salesforce.com/crm/what-is-crm/
○ Links to an external site.
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○ Scan and analyze this article about Cloud Computing: https://www.salesforce.com/products/platform/best-practices/cloud-computing/
○ Links to an external site.
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○ Scan through Chapter 15: Integrating Google Analytics with CRM Data
○ Search online to learn more about Customer relationship management (CRM).
2 Answer the Following Question
○ What is a CRM system? Basically in your own words explain how a CRM works.
○ What is Cloud Computing and what are the benefits of cloud computing (list at least 3 benefits)?
○ List 4 kinds of your customer’s data CRM systems will collect.
○ List 4 benefits of a cloud-based CRM platform
○ What do you think is the future of CRM and CRM platforms?
3 Include Your Sources at the Bottom of Your Post
○ Be sure to give credit to any resource that you might have used to help you answer these questions, share the website URL.
4 Comment on 2 Classmates Post by Sunday
○ Say something that will contribute to a meaningful discussion–this requires time and thought! Thoroughly reflect on and think about the point you are making.
○ Fully explain and elaborate your points, using examples, evidence, and logic to explain.
○ Speak with precision regarding your meaning, rather than being vague or general.
1st classmate comment :
A CRM system is a way to collect and use a person’s information regarding that brand. This can be from signup sheets that are being used for voting, or even for ordering products online.
Cloud computing is a way to access information and implementations online instead of having to access all this information through a company’s/person’s personal hard drive. It allows for free use of storage and does not limit the people who need all the information they can have. It also is completely autonomous meaning that a person who wanted to access the cloud would not need to bring their floppy disk with them to access the data, but rather can have complete access to it through the cloud. Another great take away is the cloud computing is scalable allowing companies or users to intentionally cut down, or up how much usage they want from the cloud provider unlike floppy disks or even memory cards that have a set number of Gigabytes in them.
However, CRM is also great for collecting data from its customers to help create a greater relationship between the brand, and their customers. Some of the data collected includes client’s personal preference of communication, email, phone number, and social media data.
Not just for customers are their benefits, but also for the companies that use Cloud based CRM platforms to. A couple of those being affordability, easy instillation, secure use, and incredible reliability.
In my personal opinion I think that CRM is already being used heavily. I am currently also enrolled in a CRM course this quarter and while taking that class I began to understand the importance of CRM. Especially when it comes to creating that trust between the brand and the customer. Such things as loyalty programs would have been unheard of 20 years ago, but now they are a primary source for a company to understand who they are selling to.
References:
Cloud CRM – The 8 Biggest Benefits of a Cloud-Based CRM (engagebay.com)
Links to an external site.
What is CRM? – Salesforce.com
Links to an external site.
What is Cloud Computing? Types and Examples – Salesforce.com
2nd classmate comment :
What is a CRM system? Basically in your own words explain how a CRM works.
CRM system, stands for “Customer Relationship Management”, is a software platform that helps businesses communicate easily from at marketing to sales department by using the tools focused on automation, record correlation, and insightful reporting
What is Cloud Computing and what are the benefits of cloud computing (list at least 3 benefits)?
Cloud computing is the provision of IT resources on demand over the Internet for a pay-as-you-go fee.
Faster time to market
New instances can be spun up and retired instantly, allowing developers to accelerate development with rapid deployment.
Scalability and flexibility
Cloud computing brings more flexibility to your business. You can quickly scale resources and storage to meet the demands of your business without investing in physical infrastructure.
Cost savings
No matter what cloud service model you choose, you only pay for the resources you actually use.
List 4 kinds of your customer’s data CRM systems will collect.
Identity data
Descriptive data
Qualitative data
Quantitive data
List 4 benefits of a cloud-based CRM platform
Easy Installation
Anywhere & Anytime Access
Cost-Effective
Secure
What do you think is the future of CRM and CRM platforms?
CRM will continue to report important data and provide insights for future action. Experts see CRM evolving to measure and inform sales support and customer engagement while playing a tremendous role in future business success.
https://www.salesforce.com/crm/what-is-crm-infographic/Links to an external site.
https://aws.amazon.com/what-is-cloud-computing/Links to an external site.
