The rights of the owner or of the protestors

There is a business owner in your city wanting to open the first fully nude strip club. There are also a group of people who are protesting the opening of this strip club. Imagine you are an attorney who is being hired to argue one side of this issue.
Which side would you argue (the rights of the owner or the rights of the protestors)? Why?
What points would you make in your argument?
You must use relevant case law in your argument and connect your arguments to the 1st amendment.