Secondary or extant data (data that is already available) can be very helpful for any marketing research project. Because it is already available, there is no need for you to spend the time or the money to repeat studies or surveys that have already been done. A quick scan of extant data at the beginning of a research project can save a lot of time and help you decide how to best budget your time and resources. Using extant data can also be problematic. If a study was conducted for a different purpose than yours, results may not be exactly applicable to your situation. Also, sometimes it can be just as difficult or expensive to get secondary data as it is to perform the actual research. Therefore, it is important to examine sources of extant data carefully and make good decisions about when it is appropriate to rely on existing information and when you need to conduct primary research yourself. The purpose of this assignment is to identify sources of data and use the information from those sources to create a marketing research design. First, identify a minimum of three sources of data. Using the data and your own research, write a 1,500 word research design. Include the following criteria: A brief description of each sources of data and a 100-word summary of information collected. A description of the research design. A description of the type of data to be collected (qualitative/quantitative), with rationale for their use. A description of the chosen data collection method with procedure. A description of the population. A description of sampling size, frame, and technique.
