Prepare a 10 point slide presentation with detailed speaker’s notes and visuals elements.
Complete the following in your presentation:
Identify a company that could benefit from better use of social media.
Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.
Determine key performance indicators to measure the success of the online strategy.
Sample Solution
Company: Nike
1. Facebook – Strength: Offers an opportunity for direct engagement with target customers, has a large user base and several features to help create viral content (e.g., live video). Weakness: Potentially difficult to measure ROI from campaigns without utilizing analytics tools.
2. Twitter– Strength: Easily shareable content across multiple platforms in a concise manner, ability to engage directly with users and add hashtags to better reach those that are interested in the brand or initiatives being discussed. Weakness: Character constraints limit detailed messages, limited user insights available through platform alone.
Sample Solution
Company: Nike
1. Facebook – Strength: Offers an opportunity for direct engagement with target customers, has a large user base and several features to help create viral content (e.g., live video). Weakness: Potentially difficult to measure ROI from campaigns without utilizing analytics tools.
2. Twitter– Strength: Easily shareable content across multiple platforms in a concise manner, ability to engage directly with users and add hashtags to better reach those that are interested in the brand or initiatives being discussed. Weakness: Character constraints limit detailed messages, limited user insights available through platform alone.
