How Didi Fought Uber in China and Won: Next, Taking on the World (12 points)
Your discussion this week will focus on the case study about Uber and its competitive entry into the Chinese market (p. 560 in the textbook).
Reflecting on this week’s content focusing on ethical leadership, strategy, and alliances, discuss the following questions.
1. Why did Uber find the Chinese market so appealing? 2. What ethical considerations should be considered in addressing the decision made by leaders within each company? 3. Discuss the pros and cons of the merger between Didi and Uber China?
A case study is like a puzzle to be solved and here is a strategy for formulating your initial post:
1. Read the case study to identify the key issues and underlying issues. These issues are the principles and concepts of the course module, which apply to the situation described in the case study. 2. Study the facts and focus on relevant information; the case may have extraneous information not relevant to the current module. 3. Describe actions that would address or correct the situation and who should act upon what. 4. Draw from experience, course readings or rea experience.
