1. Choose two companies that could be considered competitors of your client that you are collaborating with this term and discuss why they are competitors. The companies should be of similar size and have similar product/service offerings.
2. Research each of the two companies in-depth and gather data on the following factors.
Discuss the following factors of each company in your analysis:
• Market size and growth potential
• Competitive landscape and market share
• Key market trends and drivers
• Strengths, weaknesses, opportunities, and threats (SWOT) analysis
• Product/service offerings and innovation strategies
• Market positioning
• Pricing and promotion strategies
• Financial performance
• Management and leadership style
3. In a couple of pages, analyze and compare the companies with your client across the key factors among the above factors.
4. Use your analysis to identify key strategic factors that determine the success of firms operating in this industry. For example, are there specific product features, marketing tactics, or pricing strategies that are critical for success?
5. Finally, provide recommendations for your client on how they can improve their competitive position within the industry based on your analysis. Be sure to support your recommendations with evidence and analysis.
