Reflect on your ethnographic study of a previously unknown organization,
applying organizational culture theory.
a. Visit an organization that you have been to before. Before the visit, research or talk to
people familiar with gaining access. During your stay, take notes and try to understand
how it communicates internally and externally. Look at what is visible in the
organization (the ‘tip,’ the design, the artifacts, the products, services, and the
interaction of people), and then figure out or think of the invisible (the ‘iceberg,’ the
beliefs, values, and fundamental assumptions, and its self-image) that lie beneath the
visible.
