Read the article and discuss in a couple of sentences for each area explaining how
your selected company/organization assess some typical attributes to define its
target market. REMEMBER to cite your work!
● Are your prospects B2B or B2C, government, or not-for-profit?
● Are they small to mid-sized business or larger enterprises?
● Where are they located?
● How many companies or consumers make up the target market?
● Is there a typical type of person who buys your product or service?
● Where do they meet or communicate with peers?
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