The reading and material this week focuses on the American culture of consumer behavior. From a context of how social class influences consumers, pick a commodity of any type between automobile, appliance, homes, or clothing. In this commodity, describe what social class has to do with consumer’s potential behavior around it. From an American culture perspective, what do you think are the major social class influences or examples that exist in this commodity? Lastly, describe in this commodity what you believe the brands have to do to market to various social classes?
