- Compare and contrast Deming’s, Juran’s, and Crosby’s philosophies about quality.
- What is the difference between quality control and quality assurance?
- Discuss the differences between a dimension and a metric. How are they related? How do they differ?
- Why is it important to assign weights to dimensions? What do the weights indicate?
- How does a weighted dimension score differ from a raw dimension score?
- What is the difference between the validity and reliability of a survey questionnaire?
- How might an affinity diagram assist in content analysis?
- Would “excellent product quality” be a strength for your firm if it was equivalent to the quality of competing products in the same market? Why or why not?