Prepare a SWOT Analysis focusing on the Marketing Concepts found within each of the 4 categories for a brand of your choosing. Length will likely be 5-8 pages, double-spaced. Please site where appropriate and support your information with research.
Bud Light’s Value Proposition, its product development over time (packaging changes, ad changes, price changes, USP changes, image changes, etc. as well as any investments made by Budweiser for the production or sales of Bud Light, then Bud Light’s main positioning strategies currently being used (recent within past 2 years), and finally, Bud Light’s main competitors, complete with the positioning map and a thorough discussion of how each competitor is unique and how each competes in the marketplac
