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Marketing Research

Instacart_ Undertake a Porter’s 5 Forces analysis to determine how much profit potential exists in the industry in which your selected business operates. Ø The report is not a summary of your findings; rather, you should be critically applying the Porter’s...

A follow-up email for the website visitor

Scenario As a manufacturing company, you develop and market large consumer home appliances including refrigerators, washer-dryers, and dishwashers. These products are sold to consumers through a variety of indirect channels including home improvement retailers (such...

Marketing mix

Assume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home....

Marketing

Marketing is one of the most important aspects within a healthcare organization. In order to create an effective marketing plan, we must be able to identify the right product/service at the right time to the right person and place. Marketing plans begin with the...
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