An entrepreneur Start-up Business Plan A business plan is any simple plan, not only limited to the business start-up plan that helps the management to understand the current situation of the enterprises (strengths, weakness, opportunities and threats) and look forward into the future. A start-up plan is a business plan which consists of the mission, vision, objectives and action plans for the future of the new enterprises while the business plan drawn during the operation of the firm is vital for running the firm effectively, acquire new customers, partners, loans and so on. According to Fiore (2005), a business plan involves two dimensions; an organizing tool to simplify and clarify your business goals and strategy, the second one is a selling document that sells the business idea and shows that a product or a service can make a profit and attract funding and company resources. Imagine you started a new business as an entrepreneur in Saudi Arabia. Briefly mention the specific steps which you consider necessary to a successful business plan. Classification: Confidential Please, think and share information on the following items: 1. Owners, capital structure and company profile (2 Marks) a. Your Business Name, Address, E-Mail b. Form of ownership: What is the legal structure? Sole proprietor, Partnership, Corporation…. C. Investment capital 2. Company Business Description (300-400 words) A. Scope and type of business (4 Marks) What business will you be in? What will you do? What market segment will you choose? .Business idea: what is your big idea? Is it a product or a service? What makes your idea different? Mission Statement .Company’s short-term and long-term goals and objectives. ⚫Target market and demographics: Who will your customers be? Where do they live? What is your target market passionate about? B. Business Philosophy (4 Marks) What is important to you in your business? .Describe your Industry: Is it a growth industry? What long-term or short-term changes do you foresee in the industry? How will your company take advantage of it? .Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture? Risk Assessment: Evaluate the strengths and weaknesses of your business using SWOT. Who is your competition and how do you beat them?
Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
(In Continuation to the Assignment -1)
- Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
- Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
Product
- Describe the most important features. What is special about it?
- Describe the benefits. That is, what will the product do for the customer?
Customer
- Identify your targeted customers, their demographics
Competition
- What products and companies will compete with you?
- How will your products or services compare with the competition?
Strategy
- Outline a marketing Strategy.
Promotion
- How will you promote your Product?
- What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
