Prepare a 10 point slide presentation with detailed speaker’s notes and visuals elements.
Complete the following in your presentation:
Identify a company that could benefit from better use of social media.
Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.
Determine key performance indicators to measure the success of the online strategy.
Format your citations according to APA guidelines.
Sample Solution
Company: McDonald’s
1. Facebook – Strength: One of the largest social networks, with a wide reach and effective targeting capabilities; Weakness: Difficult to track ROI, as engagement can be hard to measure.
2. Twitter – Strength: Extensive user base that is highly active and engaged; Weakness: Limited character count makes it difficult to communicate complex messages or detailed promotions and offers.
3. Instagram – Strength: High engagement rates among customers, especially younger generations; Weakness: Exposure depends on hashtag usage, which can be unreliable and unpredictable.
4. YouTube – Strength: Ability to create compelling video content with storytelling potential; Weakness: Users must take additional action before they are redirected back to the company website or product page for purchase consideration.
Sample Solution
Company: McDonald’s
1. Facebook – Strength: One of the largest social networks, with a wide reach and effective targeting capabilities; Weakness: Difficult to track ROI, as engagement can be hard to measure.
2. Twitter – Strength: Extensive user base that is highly active and engaged; Weakness: Limited character count makes it difficult to communicate complex messages or detailed promotions and offers.
3. Instagram – Strength: High engagement rates among customers, especially younger generations; Weakness: Exposure depends on hashtag usage, which can be unreliable and unpredictable.
4. YouTube – Strength: Ability to create compelling video content with storytelling potential; Weakness: Users must take additional action before they are redirected back to the company website or product page for purchase consideration.
