1. Description

   The purpose of this task is for you to write a professional blog article on how forces in the business environment require companies today to be innovative. Your blog article should use evidence, supported by credible theory, reports and examples.

   This is an individual assessment, with maximum word length of 750 words.

   Resources

   In the weeks before the task is due you will work through examples of well-written blogs which will provide you with ideas and inspiration to write your own professional blog article.

   Rubric

   Your blog article will be evaluated based on:

   Articulating the influence of forces of change in the industry
   Arguing the need for organisations/companies to respond innovatively to these changes
   Knowledge of digital communication tools, i.e. blog to present, share and communicate in a business context
   Ability to communicate effectively using a blog: headline, persuasive style, netiquette, professional presentation (PLO1.3).
   See attached rubric.

   Examples of how to approach Task 1
   You might select and examine environmental forces and trends that require an innovative response from a company/organization and discuss what type of decision-making model (e.g. rational, real world complications, or contingency) and business paradigm(s) would support such an innovative response.

   Or you might select and examine technological and socio-cultural forces and trends that require an innovative response from a company/organization and discuss which strategic innovative response (e.g. limpet, cautious, or innovative) and what business paradigm(s) would support such an innovative response.

   Or you might select and examine economic and technological forces and trends and discuss the type of management theory (e.g. theory X, Y, or Z) and the type of business decision (e.g. strategic, tactical, operational, or micro) that would support an appropriate innovative response.

    

    

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