Advocacy Campaign Communications Plan

Write an advocacy campaign for a local organization. Imagine that you have been hired as an advocacy campaign writer for the organization you choose. You must analyze what it needs and then give it what it needs.
Features of the assignment:
Advocacy campaign package will include:
• A formal report (about 1500 words) that analyzes the organization’s needs. You will examine the current state of the Tourism Abbotsford current work in the area of accessibility or lack thereof and identify specific needs for a campaign, which you then plan, design, and execute.
• Headings are useful, as determined by your own project (the words limits are approx. Your project determines what needs slightly more and less attention)
• Citation style of your choice
Includes the following components:
• Introduction (about 100 words) that introduces the organization and issue and lays out the order of what will come in the proposal (content based rather than names the general section)
• The local organization (for instance its history, main aims, organizational structure, staffing, etc.) (about 200 words)
• An analysis of one or two genres Tourism Abbotsford is currently using. You might look at what the organization is already doing around the issue of accessibility or you might look at how they are NOT advocating that issue and should be, etc. Or maybe the organization lacks a social media presence around the issue or…) the issue you will write a campaign for (the one you proposed under the umbrella of accessability) (about 500 words)