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Conduct online research on either Uber or Amazon, including both company and non-company sources in order to answer the following questions.

· From a strategic perspective, discuss recent environmental changes that have caused strategic issues with which the company is dealing in real time, today. Information concerning recent changes in the firm is readily available online.

· Define company’s industry. Identify and discuss the political forces that have influenced this industry.

· Identify and discuss the economic forces that have influenced this industry.

· What political and economic challenges does your company face today? Provide specific recommendations for the company to respond to these challenges.

· Imagine that you are the top executive of a competitor of the company you reviewed. Explain in detail what you would do to position your company for success in an industry seemingly dominated by your review company?

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